On this episode of the Evolve to Succeed Podcast, Warren Munson talks to Liz and Leila Willingham, directors of Liz Lean PR.

Liz and Leila discuss their journey of running a family business and the challenges they faced.

Leila talks about growing up in and around the business and her experiences in becoming a senior member of the team.

They explore the importance of effective communication and mentorship in a family business, and highlight the challenges faced during the COVID-19 pandemic and the need to manage team morale.

Liz discusses the importance of mental health for business leaders and the need for self-care, emphasising the need to find a balance between work and personal life and the challenges of managing a busy schedule.

This episode of the Evolve to Succeed Podcast covers:

1. Running a family business requires a balance between entrepreneurship and maintaining family dynamics.

2. Creating a family-focused culture in the business is important.

3. Having support from family and team members is crucial.

4. Mentorship plays a significant role in personal and professional growth.

5. AI and digital delivery have their place, but they can't replace the emotional connection and human touch that PR brings.

6. Employers should value and listen to the assets and ideas of young employees.

7. Taking care of oneself is not selfish but necessary for effective leadership. Personal success is closely tied to happiness.

Chapters

00:00

Introduction

03:30

Saying Yes and Figuring It Out Later

06:33

The Early Association with Pride and Business

09:44

The Role of Support in Business Success

13:18

Exploring Real-World Opportunities

16:18

Expanding the Talent Pool

23:57

Being in a Family Business

27:26

The Pressure to Succeed

30:46

The Drive to Prove Oneself in a Team

34:18

The Importance of Client Delight and Building Relationships

37:25

The Need for an Academic and Accountable Approach

40:52

The Changing Influence of PR

44:11

The Power of Listening to the Younger Generation

47:45

Striving for Long-Term Success

50:49

The Importance of Self-Awareness and Expectations

52:22

The Evolving Definition of Success

53:09

The Importance of a Happy Family

53:39

Challenges and Experiences of Running a Family Business

54:18

Finding Success and Fulfilment