Navigating Customer Journeys and Growth Strategies: Executive Interview with Dan Juckniess, Chief Revenue Officer, SPS Commerce

Dan Juckniess, CRO of SPS Commerce, and Mitch Edwards, principal at Alexander Group, explore the complexities of driving revenue and customer satisfaction in today's dynamic business environment. This conversation explores the challenges of balancing volume-based and revenue-based approaches when working with retailers and their suppliers, emphasizing the importance of not only pursuing the largest opportunities but also engaging a diverse supplier base to meet retailer commitments.

Dan highlights the importance of educating suppliers—not just enforcing compliance—to ensure they understand the value provided. The conversation examines how tracking the customer journey, utilizing customer data to predict retention and identify upsell opportunities, and responding to market uncertainty are crucial for driving growth. Throughout, they emphasize partnership, transparency and adaptability as drivers of customer satisfaction and business success.