Nature’s Financial Value, GEP, and Scaling an Initiative to 75 Countries with Prof. Gretchen Daily

"Our economic systems are blind to the values of nature," says Stanford Prof. and world-renowned ecologist Gretchen Daily. "We could assume that nature was infinite and that's what was assumed for the most part. But now, everybody's waking up to reality." As the co-founder and faculty director of the Stanford Natural Capital Project, Prof. Daily has redefined how we understand and value nature’s role in human well-being. Her work has united economic thinking and policymaking with the science of conservation, with the goal of transforming society to secure people and nature. In this episode of the Stanford Ecopreneurship Podcast, she talks with Sam McClure about: - How Costa Rica turned around rampant deforestation and inspired a global movement - How Gross Ecosystem Product, or GEP, measures what GDP misses, and how cities like Shenzhen are using it to guide billions in investment - And how the Natural Capital Project scaled from modest beginnings to work in 75 countries, developing software used by more than 190 nations Natural Capital Project Gretchen Daily Sam McClure Produced and edited by Eric Johnson from LightningPod This podcast was developed and published by Stanford Ecopreneurship