Naming Your New Business is Fun. And VERY Risky.

How to get the trademark you want and need.

Ready to launch and name your new business? Don't file anything until you listen to this. Veteran entrepreneur Joe Chura shares the complete process for choosing a business name that won't get you sued—from Google searches and domain availability to USPTO trademark filing and protecting your brand equity.

Key Takeaways:

• Why Google and GoDaddy aren't enough—the free USPTO search that could save your business
• How to find available business names using NameBoy and trademark class searches
• The phonetic trademark rule that almost cost Go Brewing everything
• When to hire a trademark attorney (and when you might not need to)
• Domain names, social handles, and the "confusion test" explained
• Real story: navigating trademark challenges and calculated risk-taking

Whether you're launching a startup, side hustle, or scaling a brand, learn the step-by-step checklist for securing your business name legally—before you invest in logos, websites, and packaging.

Topics: how to trademark a business name, naming your business, USPTO trademark search, business name availability, domain name strategy, trademark attorney, startup legal tips