Tara Ladd founded Your One & Only because she was fed up with brands that looked pretty but felt completely empty. Using behavioural psychology and a knack for spotting what everyone else completely misses, she creates brands that don’t just stand out, they actually stand for something real.

With over 18 years in the industry, including 8 running her own studio and a decade working with massive brands like Coca-Cola, McDonald’s, and Telstra, Tara knows her way around strategy. But her real passion? Wellness work that actually matters. We’re talking mental health advocacy, neurodivergence support, chronic illness navigation, reproductive health conversations, disability access, and healthcare system reform.

Based in South Western Sydney, she’s a big-thinking creative who isn’t afraid of the messy stuff. Her studio specialises in brands that tackle the topics other people whisper about; the ones calling out medical bias, making space for bodies and minds that don’t fit the “wellness industry” mould, fighting for better systems instead of just prettier packaging.

As a neurodivergent entrepreneur with ADHD, Tara gets it. Thinking differently isn’t just a nice-to-have, it’s a superpower. She’s also a mum of 2 neurodivergent kids (one’s a transplant recipient), which means she’s seen firsthand how broken some of our systems really are.

She’s not here to create another ‘safe’ brand that says nothing. She’s here to help you build something that makes people stop, think, and feel like they finally found their people.

In this episode, we talk about brand psychology and the power of positioning.

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Visit the Your One and Only website here - https://youroneandonly.com.au/the-gap-strategy/

Connect with Tara on LinkedIn here - https://www.linkedin.com/in/tarajoyaldd/

If ChatGPT isn’t saying your name, your customers won’t be either. In this episode Celia Harding - founder of LEOPRD and the brains behind the world’s first Language Engine Optimisation (LEO) advisory - explains how to make your brand discoverable in the age of AI. We get into why traditional SEO is losing ground, how AI is reshaping authority, and what it actually takes to get cited, surfaced, and seen. If you’re building a serious business and being overlooked by the media, Google and LLMs - you'll need to get your ears around this.

Visit Leoprd website

Connect with Celia

Nicky is a business leader, coach, and straight-talking mentor who’s spent over 20 years helping business owners and leaders break free from relentless hustle, grow smarter, and actually enjoy the businesses they’ve built.

In 2024 she co-wrote Healthy Hustle—a book that’s all about thriving in business without sacrificing your sanity. Whether it's helping someone like James go from overwhelmed to 98% year-on-year growth, or just having a real talk about what’s actually holding you back, Nicky is a kind of mentors who get results—without taking herself too seriously.

Check out Healthy Hustle: The New Blueprint to Thrive in Business and Life at www.healthyhustle.com.au | Watch Nicky’s TEDx Talk The Art of Healthy Hustle: https://businesstogether.com.au/tedx-talk/ | Do the Smart Business Growth survey in under 2mins: https://businesstogether.typeform.com/smartgrowth