NFL International is Here to Stay

The NFL isn’t just America’s game anymore — it’s becoming the world’s. From Munich to São Paulo to Madrid, the league’s global push is generating hundreds of millions in revenue, reshaping how football operates, and redefining what “home field” even means. In this episode of Moneyballers, we break down the NFL’s overseas expansion — why it’s happening, how much it costs, and which countries are emerging as the league’s next big frontiers.

We’ll dig into the Global Markets Program, which gives teams exclusive marketing rights in international territories, explore the staggering logistics behind staging games across continents, and examine the numbers that prove these aren’t just publicity stunts — they’re billion-dollar business moves. From Germany’s sold-out stadiums to Brazil’s record-breaking debut, the NFL’s global blueprint is already paying off — and could pave the way for the first-ever franchise outside the U.S. within the next decade.

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