NDNA’s Cecile Wehrman on the Future of North Dakota’s Newspapers

Many of North Dakota’s longtime newspaper publishers are turning a page as they prepare for what comes next. In this episode of The Backstory, NDNA Executive Director Cecile Wehrman joins us to talk about ownership transitions, workforce challenges and what it will take to sustain strong local newspapers across the state.

Wehrman shares what she’s hearing from publishers across the state, including concerns about succession and the search for the next generation of leadership. She also reflects on the continued impact community newspapers have in rural towns, where they often serve as both watchdog and gathering place for local life.

“The biggest thing overall that came out was the realization that we really are facing a generational shift in ownership.” - Cecile Wehrman, NDNA

As longtime publishers near retirement, the study recommends building stronger succession planning efforts to help position newspapers for sale and connect current owners with journalists interested in stepping into leadership roles. About 25 percent of journalists surveyed said they would consider becoming owners, offering a potential path forward.

The conversation also underscores why local newspapers matter. From saving a small-town movie theater to mobilizing support for community institutions, newspapers often serve as the connective tissue that keeps rural communities vibrant and informed.