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In this episode, we sit down with Suzette Ayotte, founder and owner of MINT socks, to talk about her evolution in the cycling industry and what inspired her to launch her own brand. After decades as an inside sales rep, marketing director, and PR firm owner, Suzette now designs and delivers premium Italian-made socks to shops across the country.

She shares why personal connections with retailers matter and how she brings purpose to every part of her business. It’s a conversation about reinvention, resilience, and making every phone call count.

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In this episode, Lifan Irwin and Michael Potter from Bikeflights reveal how their innovative shipping platform makes sending bikes faster, easier, and more reliable for both retailers and riders.

They discuss new features, best practices, and strategies that help shops streamline shipping, enhance customer experience, and drive profitability. Listeners will learn how Bikeflights is shaping the future of bike shipping with seamless integrations and comprehensive retailer support.

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Today we sit down with Rob Kaplan, Head of Sales and Marketing at Bulls Bikes USA. With over 30 years in the cycling industry, Rob is widely respected for his thoughtful leadership and big picture vision.

He shares insights from his extensive career, his current work at Bulls, and offers valuable guidance for retailers navigating today’s challenges and ebike opportunities in bicycle retail.

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Listen to our monthly News Hour episode with Human Powered Solutions team. We recap high priority headlines for specialty retailers so you can stay informed!

The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.

The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.

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Catch up on the state of the US Bicycle Industry with the recording of our engaging 60-minute webinar. Our panel explored the current state and future outlook of the US bicycle industry. Listen to key voices from across the industry:

Bill Schouman, Vice President of Sales, QBP — Offering insight into supply chain trends and market dynamics from one of the nation’s leading distributors.

Bob Margevicius, Senior Advisor, Specialized Bicycle Components — Sharing supplier-side perspective on the industry's biggest challenges and how retailers can prepare for success in 2026.

Paul Tobio, Owner, Ryder Bikes (Bradenton, FL) — Delivering a retailer’s take on today’s landscape, including key challenges, opportunities, and strategies for growth in 2025 and beyond.

Matt Moore, General and Policy Counsel, PeopleForBikes — Providing an advocacy and policy lens on the future of cycling and initiatives to support industry-wide growth.

Together, this panel discusses where the industry has been, the trends shaping it today, and what lies ahead. Viewers will walk away with actionable strategies to navigate market shifts, optimize operations, and drive ridership.

Don’t miss this opportunity to hear from top industry leaders and position your business for a successful year.

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Is Brian saying the mall is full of perfect merchandising ideas? No. "But it is a good concentration of retailers."

Take some tips from the giants in this Retailer Design Flex episode.

Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues.

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What started as kids’ bike camps during the COVID boom has grown into one of Colorado’s most exciting and community-driven bike shops. In this episode, Jenny and DJ Johnson of CyclErie share how they built a customer first, ego free business—from mobile fulfillment to selling over 1,200 eBikes in a year. It’s a story of creativity, grit, and keeping the joy of cycling at the heart of it all.

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Missed out on the last E Bike Safety & Standards panel? Listen in for this week's Bicycle Retail Radio episode.

The NBDA provides a quarterly platform for industry experts to meet, discuss and address retailer risks, concerns, and best practices regarding lithium-ion batteries and e-mobility devices safety, standards, and compliance.

Segments addressed:

• Lithium-Ion Battery topics- Standards and Certifications, standardized policy on shipping, receiving, storage, maintaining, charging, selling, and servicing.
• Insurance Coverages
• Supplier Best Practices
• Retailer Best Practices
• Recycling Best Practices
• Consumer Education

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