NAD Decision Provides Guidance on Price Comparisons

A recent National Advertising Division (NAD) decision sends a clear signal on how competitors should and shouldn’t use price comparisons in advertising. In the challenge between Etekcity and Renpho over “list” and “strikethrough” pricing on smart scales, NAD held that list prices must reflect bona fide, appreciable prices actually offered in the recent course of business and warned that “limited time deals” must truly be limited in time. Hosted by Simone Roach. Based on a blog post by Gonzalo E. Mon.