Myths about Positive Reinforcement

In this episode, I'm pulling back the curtain on one of the most misunderstood concepts in behavior... positive reinforcement. It’s a term that gets tossed around, misunderstood, and sometimes weaponized through welfare-washing. But the science? It’s clear. Reinforcement exists, but it may not mean what you think it means - and especially when you see it being used in marketing!

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