Myth busting Franchise Consulting & Finding Your Fit (with Kelly Amshoff) | Ep. 12

In this episode of Franchise This, host Sean McKay talks with Kelly Amshoff, a multi-hyphenate entrepreneur and franchise consultant who helps aspiring owners find their perfect business match. From musical theater to fitness to franchise development, Kelly’s journey reflects the power of pivoting with purpose.

She shares what really goes into identifying the right franchise — beyond flashy brands or food chains — and how she guides clients to make confident, informed decisions. Listeners will walk away with insights on funding, candidate red flags, and why franchising isn’t just about buying a business — it’s about building your future.

👤 Guest Bio

Kelly Amshoff is a seasoned franchise consultant with FranChoice, helping individuals discover franchise opportunities aligned with their goals, values, and financial readiness.

With a background spanning musical theater, fitness entrepreneurship, and franchise development, Kelly brings a unique blend of creativity, empathy, and business acumen. She also runs I’m With Kelly Franchising, a resource for entrepreneurs exploring franchise ownership.

Connect with Kelly on LinkedIn.

📌 What We Cover

• Kelly’s unexpected path from theater and fitness to franchising
• The real difference between a franchise consultant and a salesperson
• Common misconceptions about buying a franchise
• Why franchising isn’t just for the ultra-wealthy
• The importance of funding strategy and readiness
• Red flags when evaluating franchise opportunities
• How franchisors and franchisees both “win” in the right match
• Kelly’s “Who, What, Where, When, and Why” approach to guiding clients
• Mythbusting: passive income, experience requirements, and franchise costs
• Emerging franchise trends — from “dirty jobs” to AI-enabled brands

🔗 Resources Mentioned

FranChoice.com — Kelly’s consulting network

I’m With Kelly Franchising — Kelly’s personal site

Site Hub — Sean’s digital agency and producer of Franchise This

Book: The E-Myth Revisited by Michael Gerber