Myth: The business case for diversity is effective in creating equality

When we talk about an organization’s “case” for diversity, we’re talking about the set of justifications or reasons it gives for why diversity is an important organizational value. A common case that organizations make for promoting DEI is the business case for diversity: the idea that diversity is important because it boosts an organization’s bottom line. The business case seems harmless, or maybe even helpful, but research has found that using it to advocate for equality could, in some cases, be doing more harm than good. This episode debunks the myth that the business case for diversity is effective for creating equality for marginalized groups.

GATE’s Busted podcast is made possible by generous support from BMO.

Further research:

Georgeac, O.A.M. & Rattan, A. (2023). The business case for diversity backfires: Detrimental effects of organizations' instrumental diversity rhetoric for underrepresented group members' sense of belonging. Journal of Personality and Social Psychology. https://www.apa.org/pubs/journals/releases/psp-pspi0000394.pdf

Saha, A. & van Lente, S. (2022). Diversity, media and racial capitalism: a case study on publishing. Ethnic and Racial Studies 45(16). https://www.tandfonline.com/doi/full/10.1080/01419870.2022.2032250

Featured Guests:

Dr. Oriane Georgeac, Assistant Professor of Management and Organizations, Boston University

Dr. Anamik Saha, Professor of Race and Media, University of Leeds

Produced by: Carmina Ravanera and Dr. Sonia Kang

Edited by: Ian Gormely