🎧 Why You Should Start an Email Newsletter in 2026

If you’ve ever thought, “An email list isn’t really for my niche” or “That feels like one more thing I don’t have time for,”this episode is for you.

In this week’s podcast, I’m breaking down why starting an email newsletter in 2026 isn’t optional anymore for creators (in my opinion) and how it can be one of the most powerful, low-pressure tools you own.

I share why I trusted my instincts and started building an email list early in my creator journey (even when it was tiny), and why that decision became incredibly valuable when platforms felt shaky. If we all learned anything from the near TikTok shutdown in 2025, it’s this: you don’t own your audience on social media, but you do own your email list.

In this episode, we cover:

Why any niche can have a newsletter (yes, even yours)
What an email list actually represents (hint: it’s not your follower count)
How newsletters deepen connection beyond the algorithm
Why consistency doesn’t mean “weekly daunting task”
The mindset shift that keeps this from feeling overwhelming
The real reason email builds trust, loyalty, and long-term opportunity
Then I walk through the big-picture steps for getting started—without drowning you in tech or minutiae:

Choosing the right platform
Deciding what to write about (sustainably)
Setting a cadence you can actually maintain
Planning ahead so it doesn’t become another chore
And how to give people a reason to sign up—without feeling salesy
You don’t need a massive audience.
You don’t need to email all the time.
You just need to start.

To join the studio and learn how to do this step by step, go here:
https://muthership.mn.co

Social Media Strategy 101

Why this episode matters
Most creators say they want a strategy but don’t actually know what that means. Today’s podcast episode breaks down how to think about social media before you worry about growth, trends, or monetization.

What is covered

• What “strategy” really means (and why most people skip this step)
• The biggest mistake new creators make when choosing what to post
• Why copying “growth tips” can actually hurt your account
• Why selling too soon backfires and what to focus on instead
• How creators actually build loyalty (not just followers)
• The truth about viral growth vs. sustainable growth
• How to find your lane without boxing yourself in
• A simple way to think about content rotation so your page makes sense to new viewers

Who this episode is for

• New creators who feel overwhelmed by “expert advice”
• Experienced creators who feel stuck or unfocused
• Anyone tired of chasing trends without results
• Creators who want clarity, confidence, and direction

Bottom line

This isn’t about hacks or algorithms. It’s about building a strategy you can actually stick with and enjoy.

Need more help? Join the Muthership Creator Studio and learn, level up and make your efforts amount to something meaningful!
JOIN HERE: https://muthership.mn.co/

In this week’s podcast, I break down how to create social media habits that actually stick — inspired by Atomic Habits and adapted specifically for content creators.

We’re talking:

Why “trying harder” is the wrong strategy

How to make content creation feel almost automatic

The tiny shifts that remove friction and eliminate burnout

How consistency gets easier when the effort gets smaller

If posting feels overwhelming, or dependent on “being in the mood”… this episode will change how you think about content.

Want help putting this into practice?
The New Year Content Challenge is underway right now inside the Muthership Creator Studio.

✔️ Daily prompts
✔️ Weekly content plans
✔️ Accountability + support
✔️ Weekly meetings with me to ask questions

Use code NEWYEAR10 for $10 off your first month.

👉 Join us here: https://muthership.mn.co