What if the traits you’ve been told are disadvantages are actually your “unfair” advantages? In this episode, Dan Sullivan and engineer-turned-ADHD-advocate André Brisson reveal how entrepreneurs thrive by rewriting the rules—not following them. Learn why your unique way of thinking is your greatest asset and how to build a business (and life) that rewards it.

Here’s some of what you’ll learn in this episode:

• Why entrepreneurs feel like misfits in traditional learning environments.
• The program that helps high-achieving ADHD entrepreneurs understand themselves better.
• The surprising truth about who The Strategic Coach® Program was designed for.
• Why Strategic Coach® members instantly “get” each other (and how this community transforms isolation into confidence).
• How André built an engineering firm that breaks industry norms.
• How André’s ADHD has fueled his biggest challenges—and his biggest wins.
• The #1 insight André learned in 14 years at Strategic Coach.

Show Notes:

Entrepreneurs are shortcut creators—your ability to bypass inefficiencies is what makes you invaluable.

The systems that frustrate you exist because most people prioritize rules over results.

The real trick for entrepreneurs is to break the rules and get paid for the shortcuts they create.

Everything that works in your life is the result of having created a new solution for yourself. If things don’t work, it’s because you're trying to fit into someone else’s system.

What you do and the way you do it is the center of your life, and you can keep expanding that throughout your entire career.

Your Unique Ability® isn’t just what you’re good at—it’s what energizes you while delivering exponential value.

Once you decide that the way you do something is the right way for you to do it, you’ll find the customers and clients who appreciate that.

If you’ve been trained to do things a certain way, you might get stuck in that way of solving problems.

As long as you’re continually hitting a new Ceiling of Complexity™, you know you’re growing.

Freeing up your time to work at a higher level is a lot of fun.

Underutilized and overutilized strengths are actually weaknesses.

Resources:

The Impulsive Thinker™

Kolbe A™ Index

CliftonStrengths®

PRINT®

Unique Ability®

Do you struggle with scaling your business because you’re still doing everything yourself? In this episode, healthcare entrepreneur Nicole Serena shares how she shifted from solopreneur to CEO by implementing Strategic Coach® lessons—delegating to experts, focusing on her unique skills, and adopting an abundance mindset—and how she 10x’d her business without burning out or sacrificing innovation.

Here’s some of what you’ll learn in this episode:

• Why the healthcare system is under unprecedent pressure—and where the biggest gaps exist for entrepreneurs.
• The critical mindset shift that all entrepreneurs must make if they want to grow.
• Why trying to do everything yourself is the fastest path to burnout (and how to avoid it).
• Why business coaching should be viewed as an investment, not a cost.
• Why Nicole became an entrepreneur in the healthcare industry.
• The mindset change that helped Nicole scale her business without sacrificing her sanity.
• How to find the right person for every role.
• Why the healthcare system needs innovative problem solvers.
• The limitless growth potential in healthcare.

Show Notes:

AI has revolutionized healthcare, delivering results in minutes instead of months.

Strategic Coach teaches entrepreneurs to focus on their strengths and build teams for the rest.

Doctors can’t compete with patients who self-educate via social media.

Healthcare is largely a disease-management industry, not a wellness system.

Canada’s healthcare system is fragile—but also ripe for innovation.

Entrepreneurship can be isolating without the right peer support.

If you’re busy trying to be an expert at everything, you may miss out on critical opportunities.

Delegation frees up mental space for creativity and strategy.

It’s important to unplug and recharge so that you can be there for your clients, your team, and your community.

Your Unique Ability® is your superpower—what only you can do exceptionally and joyfully.

Leading a team can be scary, especially for first-time entrepreneurs.

Strategic Coach connects entrepreneurs to accelerate learning and growth.

Resources:

Who Not How by Dan Sullivan and Dr. Benjamin Hardy

Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage

Unique Ability®

Time Management Strategies For Successful Entrepreneurs (Successful Strategies Only)

Can ADHD be a business advantage? In this episode, Amber Swope shares how embracing her ADHD has fueled her entrepreneurial success, transforming challenges into creative strengths and business opportunities. Listen now to discover how leveraging your unique gifts can revolutionize your approach to entrepreneurship and unlock new paths to success!

Here’s some of what you’ll learn in this episode:

• How Amber is sharing her ongoing ADHD journey with others.
• The circumstances that led Amber to become an entrepreneur.
• Steps to identify whether you have ADHD or another neurodivergent condition.
• Insights into how Strategic Coach® thinking tools may relate to Dan Sullivan's own experiences with ADD.

Show Notes:

Different people experience ADHD differently.

Nearly half of Strategic Coach members have ADHD.

ADHD provides a unique perspective on complex situations.

It’s unrealistic to be good at everything (and a waste of energy to try).

It might be that no matter how hard you try, you’ll never be successful at certain activities. (And that’s okay.)

Once you understand your ADHD, a world of possibilities opens up to you.

If you feel like a failure, it might simply mean you're engaging in activities your brain isn't wired for.

It’s not enough to know something. You have to share it.

When everyone’s on the same page, everyone has a better experience.

For some people with ADHD, it can be a struggle to do things that other people find easy.

Adults with ADHD are 60% more likely to be fired.

Once you know you have ADHD, you can stop spending energy masking it and start embracing your uniqueness.

You create more opportunities when you empower yourself.

Resources:

Unique Ability®

Kolbe A™ Index

Time Management Strategies For Entrepreneurs (Effective Strategies Only)