• Multimedia Storytelling in Trucking Recruitment, Influencer Bot Scandals, and the State of Earned Media

  • Jul 18 2024
  • Duración: 6 m
  • Podcast

Multimedia Storytelling in Trucking Recruitment, Influencer Bot Scandals, and the State of Earned Media

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  • Resumen

  • Exploring the impact of multimedia storytelling on truck driver recruitment, analyzing the shift in lifestyle brands' strategies due to influencers using bots, and examining the role of earned media in a landscape of corporate silence and fragmented communication bubbles.
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