You ever walk into a property and feel like you're stepping into a different company—even though the sign out front says otherwise?That's why SOPs still matter.In this episode of Multifamily Collective, Mike Brewer brings the heat with a clear reminder: Standard Operating Procedures (SOPs) aren't constraints—they're clarity.They’re the guardrails that keep your multifamily machine running smoothly, especially when results fluctuate by site, season, or staff.Let’s be honest: property management isn’t black and white. It’s a business full of gray zones, shifting expectations, and day-by-day dynamics. That’s why solid SOPs are gold.They reduce dependency on heroics.They eliminate micromanagement.They ensure leasing doesn’t hinge on who picked up the phone.But SOPs don’t replace judgment—they free it.So your teams can think critically, act swiftly, and deliver consistently.Mike’s tip of the day? Show up. Be consistent. If you're seeing wildly different results between properties—or even within the same property—it’s time to ask: Have we clearly communicated our expectations? Or are we assuming everyone’s on the same page?Customers see consistency as trust.Trust leads to renewals.And trust is built every time your team follows through—one SOP at a time.📌 Like what you heard?Subscribe to the channel.Smash the like button.And keep showing up.

You don’t have an effort problem. You have a clarity problem.In this February 3rd edition of the Multifamily Operations Tip of the Day, Mike Brewer unpacks the real reason performance suffers across properties and teams, and it’s not what you think.When expectations are murky, people improvise. And when they improvise, performance becomes unpredictable. Everything becomes messy and chaotic! Mike breaks down:- Why unclear expectations lead to rework, frustration, and unnecessary escalations- How accountability feels personal, not professional, when clarity is absent- Why “what good looks like” must be observable and measurable- The difference between reactive chaos and proactive leadership- And the true job of a CEO — protecting culture and fueling clarityThis episode is a wake-up call for anyone in a leadership seat. If you’re chasing consistency, scalability, and morale, clarity is your lever.Like, subscribe, and share if you're building a culture of accountability with heart, purpose, and precision.MultifamilyCollective Blog: https://www.multifamilycollective.comThe Daily Collective Book: https://amzn.to/3YI6BDaSupport comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.com

In this episode of the Multifamily Collective, Mike Brewer sits down with Misty Haskins, a seasoned multifamily leader whose journey from leasing consultant to senior executive is rich with lessons about leadership, training, data mastery, and people-first culture.And, a special congratulations for the recent recognition from Multifamily Housing News as a Rising Star in Multifamily - https://www.multihousingnews.com/mhns-rising-stars-take-the-spotlight/ Misty opens up about her early career, navigating the shift from property management to asset-level strategy, and why being active in industry associations earlier would have accelerated her growth.Then she gets into what really makes her leadership stand out:- Leading with humor and humility because connection comes before correction- Tailoring leadership to the individual, not everyone responds to the same style- Listening as a leadership superpower, not just hearing, but understanding- Training that actually builds skills, the story behind her game‑changing Funnel Fridays initiativeMisty’s Funnel Fridays started as a way to help teams better use their CRM data — and became a company‑wide learning movement that boosted KPI understanding, strategy, and confidence. It’s a powerful reminder that data is only as good as the decisions it inspires.She also shares:- How personal challenges on the front lines shaped her empathy- Why servant leadership is a strength, not a soft skill- The mentors who shaped her, including her dad and a CEO she deeply admires- The importance of ambition, and how you can’t fake it- What’s next for her professionally and personally Whether you’re building teams, improving operations, or searching for broader impact, this conversation is packed with insights that will stick with you.Like, subscribe, and share if you believe multifamily leadership starts with both heart and strategy.MultifamilyCollective Blog: https://www.multifamilycollective.comThe Daily Collective Book: https://amzn.to/3YI6BDaSupport comes from: https://www.365connect.com/?utm_campaign=mmn