Ms. InterPReted Podcast Por Fletcher Marketing + PR arte de portada

Ms. InterPReted

Ms. InterPReted

De: Fletcher Marketing + PR
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Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.Fletcher PR, LLC Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Introducing Fletcher Financial Communications
    Apr 30 2025

    In this exciting episode of the Ms. InterPReted podcast, Fletcher Marketing Communications pulls back the curtain on a major new venture that's set to shake up the world of Public Relations and Marketing for financial services brands. Allison Lester and Vice President, Sarah Merrell introduce Fletcher Financial Communications and dive into the inspiration behind this passion project, why this sector has long been underserved in PR, and how Fletcher’s expert team is uniquely positioned to bridge that gap. Whether you're a B2B brand or just curious about where PR is headed in 2025, this is a can't-miss conversation full of insight—and one big reveal.

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    33 m
  • 2025 Public Relations Trend Predictions
    Dec 2 2024

    As we head into 2025, the Fletcher team predicts the public relations trends the industry will see in the next year and how brands and PR firms should adjust for the oncoming changes.

    Trends include:

    • An emphasis on authenticity in storytelling
    • Media layoffs and cutbacks resulting in hubbed coverage in local markets and more pay-to-play options and opportunities in national outlets
    • Proactive crisis communications planning after "black swan" events over the past several years
    • Niche PR needs specific to specialization in B2B industries
    • A more divisive, polarized and political social media landscape causing fragmentation
    • The continued growth of reliance on micro-influencers
    • Inflation impacts on public relations firms as hard costs continue to rise but clients are resistant to pay higher fees


    The Fletcher team dives into these trends, what they mean for brands and industry professionals and how to navigate the changing landscape in 2025.

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    22 m
  • The Power of Social Media Influencers: Meet the Faces Behind the Influence
    Sep 9 2024

    In this episode of MsInterPReted: Public Relations Demystified, we introduce you to two social media influencers we’ve had the pleasure of working with at Fletcher Marketing Communications: Chelsea Davis and Jensen Savannah.

    We'd love to help your brand connect with influencers who could expand your reach. Contact us to learn how we can help you up your influencer game.

    Chelsea Davis is a freelance journalist and content creator based in San Francisco. With a passion for exploring new places, Chelsea covers everything from food and drink to travel adventures. Her Instagram, @cheycheyfromthebay, and her blog, Chey Chey From The Bay, are filled with vibrant stories and recommendations. Chelsea’s background as a social media specialist for several prominent San Francisco Bay Area restaurants and organizations enhances her ability to craft engaging content. Through her collaborations with tourism boards, restaurants, and lifestyle brands, she shares memorable experiences that inspire her followers.

    Jensen Savannah brings the charm of the Carolinas to the forefront through her content creation. She highlights the best restaurants, destinations, events, and local businesses in the Carolinas, aiming to connect her audience with new and exciting experiences. Her work not only showcases the region’s unique offerings but also fosters a deeper connection between her followers and the local culture.

    RELATED: Maximizing Brand Visibility: Media Relations vs. Influencer Marketing

    Both Chelsea and Jensen demonstrate the incredible impact that social media influencers can have on brand visibility and consumer engagement. Their dedicated work in their respective niches helps bridge the gap between businesses and audiences, proving that a well-crafted social media presence can be a game-changer.

    Topics Discussed on this episode:

    • How has the influencer marketing industry changed in the past five years?
    • The dos and don'ts of contacting influencers.
    • Tik Tok and the ongoing ban battle.
    • Helping brands understand how much time goes into creating content.
    • Obstacles in the future.
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    29 m
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