Move from IDEA to EXECUTION with Jose Berlanga

What does it really take to build a multimillion-dollar business — not once, but four times — across completely different industries?

In this episode of the Business 101 Podcast, we sit down with Jose Berlanga, a serial entrepreneur who has mastered the art of reinvention.

Jose’s story doesn’t begin in a boardroom — it begins in a hospital. After surviving a catastrophic accident at age four, he spent much of his childhood fighting to recover. That early adversity shaped the grit and resilience that would later define his entrepreneurial career.

Over the years, Jose has built and scaled multiple successful ventures — from importing petrochemical machinery to launching Italian coffee bars, developing residential communities, and leading a thriving construction and land development firm. Today, he serves as CEO of a company revitalizing urban Houston through strategic land development.

He is also the author of "The Business of Building", a practical guide on rebuilding wealth after a disaster; and "Dirt Rich", which explores the overlooked power of land investing and community transformation.

In this conversation, we break down:

- How to reinvent yourself across industries

- Navigating economic downturns and market crashes

- Negotiating thousands of deals without losing discipline

- The mindset required to scale beyond your first success

- Why land may be one of the most misunderstood wealth builders

If you’re serious about entrepreneurship, resilience, and long-term wealth creation, watch this episode!

#Business101Podcast #Entrepreneurship #RealEstateInvesting #WealthBuilding #Leadership

Find Dirt Rich here: https://www.amazon.com/Dirt-Rich-Jose-M-Berlanga-ebook/dp/B0FRNHY6PC