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Mortgage Marketing Radio

Mortgage Marketing Radio

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The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.All rights reserved Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • My Two Words for 2026
    Jan 3 2026

    Forget resolutions. In this solo episode, I’m taking you inside the personal mindset shift I’m making for 2026 — one that’s already reshaping how I lead, work, and live.

    Instead of a list of goals, I’ve chosen two powerful words to guide everything I do this year:

    👉 Gratitude and Delegate.

    These aren’t just nice ideas — they’re essential strategies for cutting through the noise, clarifying priorities, and leading from a place of alignment.

    Inside this episode:

    1. Why resolutions often fail (especially in the mortgage business)
    2. What my recent throat cancer diagnosis revealed about how I spend my time
    3. The power of choosing One Word (or Two) to anchor your life and business
    4. A 5-question exercise to help you uncover your own guiding word(s)
    5. A free GPT tool I created to help you find your word in minutes
    6. A deeper reflection on faith, focus, and what really matters

    Whether you’re a loan officer, leader, or entrepreneur, this episode will help you pause, reflect, and get intentional about how you show up in 2026.

    🎁 FREE RESOURCE:

    Need help choosing your One Word?

    Use my free GPT-powered tool:

    👉 https://tinyurl.com/2026word

    P.S. I’m hosting a private workshop where I’ll share what I’ve learned from almost 400 podcast interviews with top mortgage pros — and how they consistently generate high-trust agent referrals without chasing, cold-calling, or begging for coffee meetings.

    You’ll get the full referral framework I teach inside the Agent Referral Xcelerator, and if it feels right, you’ll get a chance to join the next cohort.

    👉 Join the early interest list here.

    CONNECT

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Más Menos
    15 m
  • How to Get AI to Recommend You as a Top Lender
    Dec 18 2025

    In this powerful episode, Katie Shive reveals how mortgage pros can leverage AI to build visibility, rank in search, and attract real leads online. Katie, a brand strategist and AI marketing coach, breaks down the concept of GEO — Go Everywhere Optimization — and how it’s changing the way consumers find mortgage professionals.

    You’ll learn:

    1. How to create a "core entity statement" that helps AI recommend you first
    2. Why your bio consistency across platforms like LinkedIn and Google is critical
    3. The difference between creating content for humans vs. robots
    4. How to turn one podcast or blog post into an entire week’s worth of marketing
    5. How ChatGPT and other LLMs are now directly referring mortgage professionals to leads and what triggers that

    Whether you’re a seasoned LO or just starting to explore AI tools, this episode is a must-watch if you want to be found first and fast in search.

    Show Notes:

    Subscribe to Katie's Newsletter

    Connect with Katie on LinkedIn

    Want to double your Realtor referrals without chasing, cold-calling, or paying for leads? See how Travis Newton grew his production by $40 million!

    Check Out myAgent Classes Here

    Connect With Geoff

    A Connect on Instagram

    S Connect on LinkedIn

    K Subscribe on YouTube

    SAY THANKS

    Leave a review on Apple Podcasts

    G Leave a rating on Spotify

    Más Menos
    53 m
  • 13 Questions Every LO Must Ask Before 2026 - If You’re Serious About Growth
    Dec 12 2025

    Are you stuck in the same production level year after year, wondering why the needle isn’t moving? It’s not because you’re not capable—it’s likely because you’ve stopped asking the right questions. Imagine if you had a framework to challenge your assumptions, elevate your standards, and scale your business with intention.

    Today on the show, we’re diving into a powerful self-audit: What are the 13 questions every loan originator should ask themselves to grow, scale, and lead in 2026?

    To help us explore that, I’m joined by Matt Weaver—ranked the #1 mortgage originator in the U.S. by units closed, with over 1,100 loans funded last year alone. Matt leads a team in Florida that runs like a high-performance machine.

    In this episode, you’ll walk away with:

    1. A blueprint to build standards so strong, your business becomes impossible to ignore,
    2. The exact mindset shift that turns agents into loyal, long-term clients,
    3. And a fresh perspective on what your brand actually is—beyond social media fluff—and how to build one rooted in performance, purpose, and clarity.

    And there’s something deeper we’ll uncover: the hidden role of imposter syndrome—and how it might actually be your greatest asset.

    So if you’re ready to raise your bar and redefine what’s possible for your business in 2026, then stick around for this episode.

    Learn More about Matt's Coaching

    Connect With Matt on Instagram


    Matt's YouTube Podcast

    Want to double your Realtor referrals without chasing, cold-calling, or paying for leads?

    See how Travis Newton grew his production by $40 million!

    Check Out myAgent Classes Here

    Connect With Geoff

    📸 Connect on Instagram

    💼 Connect on LinkedIn

    📹 Subscribe on YouTube

    SAY THANKS

    💜 Leave a review on Apple Podcasts

    🟢 Leave a rating on Spotify

    Más Menos
    1 h y 5 m
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