More than a Few Words Podcast Por Lorraine Ball arte de portada

More than a Few Words

More than a Few Words

De: Lorraine Ball
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More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversationCopyright © 2024 More than a Few Words All rights reserved. Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • #1166 Strategic AI: Speed Is Nice. Leverage Is Better. | Laura Chattington

    #1166 Strategic AI: Speed Is Nice. Leverage Is Better. | Laura Chattington
    Sep 14 2025

    I had a conversation with Laura Chattington, a strategist who’s helped companies with enough zeros to make your head spin. We didn’t talk about prompts, plugins, or the latest hack for writing Instagram captions in 30 seconds flat. We talked about something much more important: how to make AI part of your marketing strategy instead of just your to-do list.

    Laura reframed the conversation around two powerful words: speed and leverage. Yes, AI can make things faster. That part’s obvious. But where it really shines is in its ability to help you dig deeper, make better decisions, and build systems that scale without piling on more complexity.

    This episode isn’t about robots taking your job. It’s about how AI can support your brain instead of trying to replace it. Think of it as your intern who works 24/7, never gets tired, and doesn’t whine about the coffee.

    Key Points

    • AI is a wave, not a trend. Like the internet and social media before it, AI is reshaping business at high speed. This is not just a shiny new toy. It is the next normal.

    • Speed helps you keep up. Leverage helps you pull ahead. AI doesn’t just cut down your to-do list. It gives you the tools to see patterns, spot inefficiencies, and make better choices across your business.

    • Think 80/20. Let AI carry the load for repeatable tasks so you can show up fully where it really matters. This is how you create more impact without adding more hours.

    • Your experience still matters. AI can do a lot, but it can’t replicate your instincts, your voice, or your years of experience. That’s where your competitive advantage lives.

    Actionable Takeaways

    1. Audit your workflows. Start by identifying systems you run repeatedly. These are perfect candidates for AI support.

    2. Treat AI as a partner, not a tool. Go beyond content creation. Use it to analyze customer feedback, streamline proposals, and test new ideas.

    3. Train your tools. Feed your AI examples, past work, and data from your business. The quality of your input shapes the quality of your results.

    4. Let AI deepen your research. Whether you’re fine-tuning an offer or building a customer journey, AI can help you uncover insights you might miss on your own.

    5. Stay in the driver’s seat. Use AI to scale your thinking, not to replace it. Your voice and judgment still steer the strategy.

    About Laura Chattington

    Laura Chattington has run multi-million dollar campaigns for billion-dollar companies — working with individuals and teams at organisations like Oracle, Deloitte, Puma Energy and Facebook. She’s trained and advised top founders and leadership teams around the world across tech, finance, and marketing. Today, she helps entrepreneurs simplify their strategy, design premium offers, and scale sustainably — without adding complexity. She’s been mentored, coached, and works with the top 1% of coaches and consultants globally. Known for her conviction, strategic insight, and ability to pull high-value offers out of even the most complex business models, Laura helps founders upgrade, launch, and convert with confidence. More about Laura www.SimplifiedMarketingLive.com www.LinkedIn.com/in/laura-elizabeth-c www.YouTube.com/@laura.chattington
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    11 m
  • 1165 Podcasting Isn’t Dead—You Just Need a Plan | Roy Coughlan | More than a Few Words

    1165 Podcasting Isn’t Dead—You Just Need a Plan | Roy Coughlan | More than a Few Words
    Sep 7 2025
    Is It Too Late to Start a Podcast? Roy Coughlan Doesn’t Think So I sat down with Roy Coughlan, a serial entrepreneur turned podcast coach, to tackle a question that’s been floating around like last week’s leftovers: Is podcasting still worth it? If you’ve been wondering whether the market is too crowded or if there’s even room for one more voice (yours), Roy has a clear answer: Yes, there’s room. Especially for podcasters who stick with it. Because while millions may have started podcasts, only a small percentage are still active. The rest? Abandoned somewhere between episode 10 and a pile of unrealistic expectations. Roy’s message wasn’t just encouraging—it was refreshingly honest. He’s hosted six shows and coached countless others, so he knows both the magic and the mess behind the mic. Why Podcasting Still Matters 1. It's not just about downloads. Podcasting gives you a direct channel to build relationships, showcase your expertise, and create meaningful conversations. Think of it less like broadcasting and more like building trust at scale. 2. It opens doors without cold calls. Inviting your ideal customer to be a guest? That’s a warm introduction with zero awkward sales pitch. You're building relationships, not just content. 3. It makes you smarter. Hosting a podcast is like getting a masterclass every week. You ask the questions you’re curious about and walk away sharper than when you started. 4. It’s a ripple effect. Inspire one person, and who knows where that impact lands? Roy’s seen podcasting create unexpected waves of positivity—sometimes in ways he didn’t realize until much later. 5. You don’t need a massive audience to make a difference. If 50 people listen to your episode, imagine them sitting in a room, eyes on you. Feels different, doesn’t it? Actionable Takeaways for Women Business Owners Set realistic expectations. Success won’t happen overnight. Keep going past the “episode 10 slump” where most people quit. Podcasting is a long game, not a viral moment. Use podcasting as a marketing tool. Record an episode that answers a client’s question. Share it ahead of a meeting to warm up the conversation and show your expertise. Start simple. Don’t overcomplicate it with gear and gadgets. Roy’s been using the same plug-and-play mic for years. Focus on content, not cables. Choose one platform to focus on. Rather than spreading yourself thin across every social channel, master one. Get good systems in place before expanding. Be a good podcast citizen. Leave a comment. Share a show. If something helped you, support the creator. Positive feedback fuels better content and stronger communities. Keep your podcast structure nimble. Things can (and will) go wrong. Use editing tools to clean up the audio and keep the process fun—not frustrating. One Last Thought Podcasting isn’t just a marketing tactic—it can be a creative outlet, a learning platform, and a powerful tool for connection. Whether you’ve got a story to tell, a message to share, or just want to have better conversations, Roy’s advice is simple: Start where you are. Stay curious. And most importantly, enjoy the process. Where to find Roy https://roycoughlan.com/ https://va.world/ https://braingym.fitness/ https://www.facebook.com/roycoughlan https://x.com/poleire https://www.instagram.com/awakening.podcast/ https://www.youtube.com/@roycoughlan https://www.linkedin.com/in/roycoughlan/ https://www.tiktok.com/@roycoughlanpodcaster
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    12 m
  • #1164 | What Went Wrong: The Community That Didn’t Stick | Deanna Russon |

    #1164 | What Went Wrong: The Community That Didn’t Stick | Deanna Russon |
    Aug 31 2025

    I had a conversation with Deanna Russo, LinkedIn pro and founder of Leverage Up, about one of those ideas that sounded great in theory—but fizzled out in practice. Her LinkedIn group community was supposed to be the perfect extension of her one-on-one coaching work. But in the end, it didn’t quite land the way she hoped.

    Deanna built a network of over 30,000 followers on LinkedIn, so she knows a thing or two about creating connection. But even with that experience, launching a paid online community turned out to be harder than expected.

    She tried different formats. Played with cadence. Offered recordings. Bundled it with coaching. Unbundled it. But the reality was clear: the group wasn’t growing, and more and more people kept asking for one-on-one support.

    Sometimes, the business speaks for itself. And it’s not saying “try harder”—it’s saying “try something else.”

    Key Takeaways from Deanna’s Story

    • If it’s not growing, it’s not working. Pay attention to where your customers naturally gravitate. If one offer is thriving while another flounders, don’t split your energy trying to force both to succeed.

    • Running a community is a full-time job. You need structure, support, and likely a second set of hands. A community isn’t just a cheaper version of coaching—it’s a different product entirely.

    • Be careful with “easy yes” pricing. A low price point can feel generous, but if people can get similar content elsewhere for free, you’re training them to overlook the value you bring.

    • Don’t confuse content with connection. Just because people watch, read, or listen doesn’t mean they’re ready to join or engage. Broadcasting and building community are not the same thing.

    • You can walk away and still win. Deanna’s weekly LinkedIn Audio show gave her visibility—but when it became more burden than benefit, she stepped back. That created space for what’s working now: one-on-one coaching and organic LinkedIn engagement that’s deeply human.

    More than a Few Words is a marketing podcast for marketing pros and beginners, who are building businesses, leading brands, and doing it all without the marketing BS.

    Hosted by Lorraine Ball, each episode is a quick hit of practical advice, candid conversations, and marketing truth bombs from pros who’ve been there. No hype. No hustle culture. Just smart ideas you can actually use — whether you’re running a business from your kitchen table or corner office.

    Subscribe for new episodes, expert interviews, and marketing tips with just the right mix of sass and strategy.

    Visit https://morethanafewwords.com for more resources and downloads

    Connect with Lorraine on LinkedIn
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    10 m
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