More Than a Bakery: How OKC Sweets Went Viral Under Pressure

What do you do when life falls apart and you still have a business to run? For entrepreneurs the world doesn’t stop when we face challenges. Learning to navigate the personal and the professional, is not only a skill but a necessity.

In this episode, we are talking with Stefanie Embree, founder of OKC Sweets, a bakery that grew from her kitchen table into a thriving business, all while she faced a global pandemic and deeply personal challenges at home.

Stefanie opens up about how she balanced a family health crisis with business demands, and how she built a 52,000+ social media following that catapulted her brand and tested her resolve.

From her faith and financial wisdom to finding the right team, this episode is a behind-the-scenes look at building a business that honors your values especially when things get hard.

Key Insights:

• Crisis Mode: How to Launch and Pivot Under Pressure: Discover what it takes to start a business when everything goes off-script—plus the mindset shifts that helped Stefanie turn a pandemic pivot into a thriving bakery.
• Why Your Business Isn’t Your Whole Identity: Learn how to navigate unexpected personal challenges without losing yourself in your business—and why separating your identity from your work might be the key to long-term success.
• The Daily Ritual That Built a Viral Brand: Get the behind-the-scenes look at the simple daily strategy that helped Stefanie grow to 52K+ followers—and how you can apply it to build genuine engagement and community online.

Resources:

Learn More about Stefanie Embree http://www.okcsweets.com/

Find OKC Sweets on Instagram

Watch The Uptick on Youtube.

Credits:

The Uptick is sponsored by Global Payments. Helping you move faster, sell smarter and scale stronger. Stay ahead in the fast-paced world of commerce, knowing we spent yesterday thinking of what you need tomorrow.