Tt's easy to overlook the backbone of sustainable business growth: the synergy between operations and marketing. That's right – before you prop up your latest ad or funnel, stop and ask yourself, "Is my operational capacity in tune with my marketing endeavors?" It's a question that could very well make or break your success.

This often-underestimated relationship is crucial. Without a robust operational framework to support it, a business's marketing efforts may attract customers that the company isn't yet equipped to serve.

The result? A tarnished reputation, exhausted teams, and a bitter struggle to scale. Let's face it, nobody wants to be that business teetering on the edge of success and collapse, especially not when you're closer to burnout than you've ever been. Spotting the red flags, like stagnant sales and overwhelming workloads, is the first step to pulling your business back from the brink.

Speaking of mastering the art of balance, I'm thrilled to introduce my guest on the latest episode of "More Perfect Marketing," Jennifer Tamborski. With a treasure trove of insights bending the very fabric of traditional marketing wisdom, Jennifer brings to the table her extensive experience in both digital marketing and operations. From her own podcast to guiding businesses through their growth phases, she firmly believes in a business model that does not stretch resources thin, maintains sustainability, and guards mental health.

Jennifer is a seasoned Digital Marketing Strategist, specializes in empowering business owners with innovative marketing and tailored digital strategies.

With over a decade of agency experience, she understands the challenges entrepreneurs face, particularly those striving to reach the 250K mark and beyond.

Jennifer focuses on providing actionable insights and guidance to help businesses surpass their goals and scale their business without overstretching resources. She's the go-to partner for turning big dreams into tangible realities.

Links Mentioned:

virtualmarketingexpert.com

We are overflowing with digital content. Standing out in the sea of internet businesses is like finding a needle in a haystack. But what if I told you that while the rest of the crowd is busy zigging, you can zag your way to Google's heart by prioritizing quality and genuineness in your website?

That's exactly the sort of wisdom our guest today brings to the table—strategies that not only entice search engines but also truly engage your audience.

It all hinges on the golden rule of internet business: building a legitimate site flush with quality content. Sure, calls-to-action and sales pages are vital, but to win Google's favor and customer loyalty, you need to deliver value that extends beyond the transactional. This shift does not mean neglecting the art of conversion through sales pages, funnels and traffic from joint ventures, or affiliate programs. Rather, it's about balancing those elements with content that educates, entertains, and enlightens your visitors.

Understanding the context in which users land on your site is also crucial. Whether they arrive via organic search, pay-per-click, or otherwise, grasping this context goes a long way in delivering a tailored experience. It's a matter of knowing what your visitors are looking for before they even click—essentially decoding buyer intent from keyword searches.

My guest today, Matt Levenhagen, breaks down the particulars of buyer keywords against general information keywords, framing this understanding as a cornerstone of successful marketing.

Matt's journey in the digital field began in 2003, evolving from affiliate marketing to a focus on web design and development by 2012. This journey led to the founding of Unified Web Design in 2019, where Matt and his team specialize in crafting tailored web solutions. Known for making complex digital strategies accessible and fostering effective international team collaboration, Matt ensures each project not only achieves but transcends client expectations.

His ethos of "helping others do better" shapes a culture of innovation and quality at Unified Web Design. Matt's commitment to effective communication, distinctive design, and the empowerment of both clients and team members ensures the delivery of remarkable web experiences that distinguish businesses in the competitive digital landscape.

Links Mentioned:

unifiedwebdesign.com

"The Builders" Podcast: https://www.thebuilders.fm/

Imagine you're at a local networking event, your hand extended, ready to exchange business cards. But instead of a trade, you give your card away without expecting one in return.

Strange? Maybe. But according to my recent guest, this simple act of generosity could be the golden key to unlocking unprecedented business growth and genuine relationships. That's what we're delving into today on More Perfect Marketing; it's not about transaction, it's about transformation.

In the business world, we often get caught up in the numbers game—leads, conversions, and the bottom line. However, my conversation with Josh Elledge turned that notion on its head. He revealed that the most impactful leaders are those who approach each interaction with an open heart, ready to give without the immediate expectation of receiving. In a landscape brimming with overt sales pitches and insincere networking, Josh's approach refreshes like a cool breeze on a sweltering summer day.

We live in an era where connection is currency, but Josh emphasizes that it's the quality, not quantity, of these connections that truly matters. By creating relationships beyond mere transactions, we pave the way for collaborative growth and success. And let's be real, who doesn't want to be that person in someone else's corner—offering insights, connections, and even friendship?

Josh's strategy involves a discerning approach to relationships, choosing to invest time where it's most likely to flourish into partnerships that are more than just transactional. But don't be fooled, while it sounds altruistic, and it is, there's a strategic side to this method. By aligning ourselves with key people and offering value upfront, we lay the groundwork for a network that's more akin to a supportive community than a fickle fan base.

Josh Elledge is a U.S. Navy veteran and launched UpMyInfluence.com to help entrepreneurs grow their authority and influence. UpMyInfluence builds 7-figure B2B sales systems with zero paid ads.

He also started SavingsAngel.com which has grossed more than $6 million in sales with zero paid ads.

Josh is a keynote speaker, writes a syndicated newspaper column to 1.1 million readers, and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2000 times.

Links Mentioned:

Josh Elledge's Website: https://upmyinfluence.com/

"The Go-Giver" by Bob Burg: https://amzn.to/3U0LAlB