Monthly Giving Prediction #5: Retention Is Built Before the Gift
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Monthly Giving Prediction #5: Retention Is Built Before the Gift
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The neat donor funnel sounds good in slides, but it doesn’t match how people actually decide to give.
We dig into the real path supporters take today—bouncing from reels to Google to LinkedIn to your site—and why the strongest retention work happens long before the first dollar shows up.
Instead of chasing one perfect subject line or a last-minute match, we focus on what actually converts: consistency, clarity, and leadership that lowers the emotional risk of giving.
You’ll hear how to spot and support the messy, multi-touch donor journey without getting lost in attribution rabbit holes. We unpack the limits of tracking tools and UTMs, then pivot to what you can control every day: narrative consistency across your website, social bios, and emails; visible leaders who show context and follow-through; and storytelling that explains the why, not just the need.
The goal is simple but powerful—help donors predict you. Predictability builds safety, and safety powers renewal.
LettrLabs is the proud presenter of Missions to Movements.
LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.
Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.
The Mini Monthly Giving Mastermind: A high-touch Mini Mastermind + optional in-person retreat (May 6-8) for nonprofit leaders that have an existing monthly giving program and ready to take it to the next level with 1:1 and peer support. Apply now!
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