Money Leaks in Your End‑of‑Year Dance Concert That Studio Owners Never Notice

Buckle up! In this week’s episode Bec and Nath go deep on one of the biggest, most emotional events in studio life: the end‑of‑year concert. They talk about why it often doesn’t make money, what costs secretly drag you down, and how small shifts in ticket pricing or marketing can make thousands more in profit. And yes, there’s talk about late‑night hair, juggling sick kids, and what being a studio owner really means when you also have a family.

What we cover:

• Why your concert must be profitable, especially when revenue turns off for several weeks after shows.
• How big rehearsal schedules and added production costs (think epic stories, flying props, etc.) can spiral out of control.
• The importance of looking at concert expenses (venue, staff, décor, extras)and knowing all your costs.
• Using your “tickets per dancer” metric: what are people already buying, and how to nudge them even a little more.
• Why raising ticket prices by just a few dollars can sometimes bring in more net profit than trying to sell programs, roses, etc.
• How to think about the parent / audience experience (comfort, show length, activation, fun) so people are happy to come back.
• The psychology of asking parents for “add‑ons” vs wrapping everything into the ticket/fee.

Free tool alert: we drop in a concert concept profit calculator + training video to help you crunch all these numbers for your studio.

If you want help running the numbers yourself, grab the Concert Profit Calculator here: https://danceprincipalsunited.com/concert-profit-calculator/ (it comes with a video walkthrough so you know how to use it).

Also, if you’re listening and not yet part of the Tribe, we’ve got a special offer: two weeks free in Dance Principles United Tribe (link in show notes). Would love to have you in there!

https://danceprincipalsunited.com/dpu-tribe/