Monday Market Data: Breakdown of Golf Shores, AL Market

In this Monday Market Data Report, co-host Mark Lumpkin breaks down the short-term rental numbers for Gulf Shores, a popular Gulf Coast vacation market with far more upside than many investors realize.

This episode walks through how revenue, nightly rates, and occupancy change as you move from 3-bedroom homes to 6+ bedroom properties, and why larger, well-executed homes dominate this market.

Inside the data, you’ll learn:

• What 3-bedroom homes earn at average vs. top-tier performance levels
• Why adding a 4th bedroom increases revenue even with slightly lower occupancy
• How 5-bedroom properties unlock a major jump in annual income
• Why 6+ bedroom homes in Gulf Shores can push $200K–$250K+ in annual revenue
• How higher nightly rates — not just occupancy — drive strong net returns

The numbers reveal a massive gap between average listings and top performers, proving that design, amenities, and bedroom count matter just as much as location in beach markets.

Whether you already own on the Gulf Coast or are underwriting your next STR deal, this episode gives you clear, data-backed insight into what’s possible in Gulf Shores when you do it right.

Have a market you want us to break down next? DM Mark and we’ll bring the data.