Modernizing Identity at Scale: VF Corporation’s IAM Journey with Bashira Baset

In this episode, Bashira Baset, Director of Identity and Access Management at VF Corporation—the company behind brands like The North Face, Vans, and Timberland—shares how she led the journey to modernize VF’s legacy IAM system. Bashira discusses the challenges of retiring outdated applications, gaining C-suite and business unit buy-in, and managing change across 12 global brands. She also highlights the strategies her team used to simplify identity, improve the employee experience, and reduce technical debt, offering valuable lessons for any organization tackling an IAM transformation.