Modern TV Strategy in Practice: A Conversation with Paul Her-Sturm of Hawthorne Advertising
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Modern TV Strategy in Practice: A Conversation with Paul Her-Sturm of Hawthorne Advertising
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Welcome back to Modern Marketing and Measurement, I’m joined today by the Senior Vice President of Digital Media at Hawthorne Advertising, Paul Her-Sturm.
We discuss blending linear and connected TV with smart measurement and localized targeting. Paul breaks down how his team approaches multi-market complexity, why CTV has become a true performance driver, and how layered attribution, smart geo-targeting, and the strategic use of AI are reshaping how marketers plan and optimize. Grab a cup and listen in as this conversation offers clear, practical insight into what’s working right now and what’s coming next.
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