Modern Marketing: Strategies for Agencies and Solopreneurs

Comprehensive insights into various aspects of marketing and business strategy, with a particular focus on project management software and client retention for agencies. One source explores top project management tools, highlighting SmartSuite's features and comparing it with alternatives like Teamwork and Monday.com, while another delves into crucial client retention strategies, emphasising the financial benefits and practical steps for fostering customer loyalty. Additionally, the texts address the challenges of one-person marketing teams and present outsourcing marketing as a viable solution, detailing its benefits, management, and talent acquisition. Finally, the sources discuss thought leadership, explaining its definition, benefits, and how to create impactful content and measure its success.