Mini: Why Do Influencers Start Beverage Brands?

From Prime to Chamberlain Coffee, influencers are making serious moves into the beverage aisle.

In this Soul & Science mini-episode, Jason unpacks the rise of creator-led drink brands—and why the beverage industry has become the go-to playground for digital tastemakers. With built-in audiences and high margins, the formula is simple: influence + hydration = $$$.

Key Takeaways:

✅ Beverages are easy to produce and offer premium profit margins.
✅ Built-in audiences become built-in distribution channels.
✅ Drinks match the lifestyle-driven narratives influencers are already selling.

Forget merch drops. The new influencer flex? Something you can sip.

Brought to you by Mekanism.