Mini Moment #11: What’s Working (and What’s Not) for Salons in 2025 – with Jeanette from Salon First

What’s really working for salons right now...and what isn’t?

In this Mini Moment, Jen sits down with Jeanette from Salon First to unpack findings from her Business Success 2025 Survey, which gathered insights from over 200 salon owners across Australia. The results reveal what’s changing, what’s staying the same, and where salon owners should really be focusing their energy this year.

From retention struggles to menu simplification and the rise of lash, brow and skin services, this chat cuts through the noise to highlight what’s actually moving the needle in 2025.

💡 What we cover:

• The biggest shifts salons are making this year
• Why retention matters more than reach
• How to simplify your service menu for profit
• What 200 salons said about memberships and growth
• Why listening to clients still trumps every trend

A grounded reminder that success in 2025 isn’t about doing more, it’s about doing what works, and doing it well.

Timestamps

00:00 Introduction

00:52 Discussing the Feedback Survey

03:16 Key Takeaways from the Survey

08:15 Trends and Profitable Services

Mentioned in this episode:

💖 Celebrating Our Podcast Partner – Christophe Robin, proudly distributed by McM Imports

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💛 A HUGE Thank You to Our Podcast Sponsors - Timely

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