Mini Episode | Rage-bait Marketing, Female Spending Power, CTV ads and Lacoste

In episode 6 of The Marketing Update Podcasts's mini-episode titled "Did you miss it?" David and Emma bring you the marketing industry updates you might have missed. In this quick-fire episode that you can consume on your daily walk to buy more oat milk, they cover:

• Rage-bait and shock value marketing is everywhere, but is it working or is it just a case of shocked and dropped from the consumer's mind
• Women in the US are set to control nearly $30 trillion in assets by 2030 giving them huge spending power. Are you ready to leverage this audience?
• Not one, but two surveys spanning the globe are telling us that CTV ads are where it's at. Not sure where to start, tune in!
• Lacoste are another example of a high profile brand playing around with their legacy. We dissect this latest work and ponder the learnings.

Useful links:

https://www.mckinsey.com/industries/financial-services/our-insights/women-as-the-next-wave-of-growth-in-us-wealth-management

https://www.teads.com/blog/2025-uk-ctv-pulse-survey/

https://www.emarketer.com/content/nearly-half-of-ad-supported-tv-viewing-streaming

https://corporate.lacoste.com/lacoste-transforms-its-iconic-crocodile-into-a-goat-to-celebrate-novak-djokovic-with-an-exclusive-capsule-collection/

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