Mini Episode | Instagram, Generative Engine Optimisation, Reddit AI ads & LinkedIn Influencers

In episode 5 The Marketing Update Podcasts's mini-episode titled "Did you miss it?" where David and Emma try to bring you recent marketing industry updates you might have missed they chortle their way through the following topics:

This week's topics:

• Instagram (again?) are giving away more secrets in the form of a visual explaining which format is best for you audience.
• AI start-up Athena raise £2.2m in funding to build a GEO engine to help you get listed in LLMs.
• Reddit lay out which ads work best and explain how their AI search is driving huge growth in SEO.
• The rise of the LinkedIn 'Influencer' is here, but is the audience and the LinkedIn platform ready?

Useful links:

https://www.business.reddit.com/copy-creative-best-practices

https://www.marketingtechnews.net/news/marketing-methods-respond-to-technology-changes-with-privacy-ai-and-search-under-scrutiny/

https://www.marketingbrew.com/stories/2025/07/22/linkedin-breakout-platform-content-creators

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