You might be working hard, but are you working smart?

Chris Cook dives deep into the common traps real estate agents fall into when setting their goals and power plans for the new year.

He shares real insights from reviewing agent submissions in the PATH program, showing how vague strategies and “busy work” often replace meaningful, measurable action.

From dissecting the importance of being definitive (no more “2-3 open houses!”) to sharing personal examples of how community involvement drove real results, Chris provides a playbook for how agents can stop hiding behind planning and start connecting with people—where it counts.

Get ready to tighten up strategies, own your schedule, and become the visible, trusted leader your sphere needs in 2026.

Listen For

:44 Why do most agents fall short on their goals each year?

3:45 What’s the danger of vague strategies like “2 to 3 open houses”?

6:58 How can school drop-off lead to more listings?

11:48 What personal passion can you turn into a client goldmine?

16:01 What is the #1 thing agents get wrong in their power plans?

Connect with Chris, Sales Representative | Team Lead at

The Haylard Group - RE/MAX Hallmark ®

Website | Email

AI won’t replace great realtors, but realtors who use AI well might replace those who don’t.

In this episode of Mind Your Real Estate Business, Chris sits down with Johnder Perez to unpack one of the most misunderstood topics in real estate today: artificial intelligence.

Rather than hype or fear-mongering, this conversation cuts to what actually matters, how AI can support a realtor’s business without stripping away the human connection that defines great client service.

From the “hammer and nail” analogy to real-world examples like listing presentations, email drafting, video avatars, and automations gone wrong, Chris and Johnder explore where AI adds speed and clarity, and where it can quietly damage trust, authenticity, and brand.

The core takeaway is clear: information is now commoditized, but experience, storytelling, and human consultation have never been more valuable.

Listen For

00:00 Should realtors fear AI?
3:33 When does AI erase personality?
6:30 Can AI build listings fast?
12:35 What makes content still authentic?
27:04 How automations destroy trust?

Johnder Perez, Directory ofTechnology andMarketing for RE/MAX Hallmark®
Website | Email | Instagram | LinkedIn

Connect with Chris, Sales Representative | Team Lead at The Haylard Group - RE/MAX Hallmark ®

Website | Email

Can one daily action really change the trajectory of your real estate career?

Chris Cook sits down with coach and educator Kory Gorgani to unveil the Power Plan—a simple, one-page system that's reshaping how agents approach productivity and growth.

Ditching dusty 30-page business plans, Kory explains how intentional, measurable, and repeatable daily actions, paired with weekly accountability and short review cycles, can lead to a 39% increase in sales.

This conversation offers the tools, mindset, and system (including Chris's PATH platform) to help you get clear, stay consistent, and finally move the needle in your business.

Listen For

1:30 How did the Power Plan come to replace traditional business planning?

5:17 What’s the one action per day that can transform your real estate business?

8:26 How do agents build a one-page GPS for real estate success?

14:47 Why should you hold your team capable instead of accountable?

22:06 What’s the real reason agents see a 39% boost from this system?

Connect with Guest: Kory Gorgani, Director of Agent Training and Development at RE/MAX Hallmark ® | Professional Certified Coach | NLP Practitioner | Author | Speaker

Real Estate Website | Coaching Website| LinkedIn | Instagram | Facebook | X | YouTube | Weekly Mastery Insights

Connect with Chris, Sales Representative | Team Lead at The Haylard Group - RE/MAX Hallmark ®

Website | Email