Mind Games of Marketing

Ever wondered why you really buy the things you buy?

In this episode of Shaastra Echoes - Beyond The Known, we peel back the layers of marketing, money psychology, and the invisible nudges that shape every purchase you make.

Featuring Dr. Akshaya Vijayalakshmi a leading expert in consumer behaviour and behavioural finance, who has spent years decoding how emotions, biases, and clever design subtly guide our financial choices.

Tune in as we explore the hidden forces behind spending habits, the science of impulse buys, and the art of making smarter money decisions.