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Millionaire Car Salesman Podcast

Millionaire Car Salesman Podcast

De: Dealer Synergy
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The Millionaire Car Salesman Podcast is the #1 resource for automotive sales professionals, managers and owners. Let Sean V. Bradley, CSP and L.A. Williams teach you how to make money, accumulate wealth, and all-out ball-out in the automotive industry! Economía Gestión y Liderazgo Liderazgo
Episodios
  • EP 11:05 Digital Dealer Conference: The Key to Building a Millionaire Automotive Network

    EP 11:05 Digital Dealer Conference: The Key to Building a Millionaire Automotive Network
    Sep 30 2025
    In this must-listen episode of the Millionaire Car Salesman Podcast, host Sean V. Bradley and co-host L.A. Williams sit down with automotive veteran Jake Hales - Digital Operations Manager for Gee Automotive Group and advisory board member for Digital Dealer. With over 25 years of experience, Jake pulls back the curtain on how dealerships are transforming in the digital age and why this year’s Digital Dealer Conference is a can’t-miss event! “As an industry we don’t have a technology problem. We have a utilization problem.” - Sean V. Bradley You’ll get an inside look at how technology, AI, and digital innovation are reshaping the automotive industry… and why the smartest dealers are the ones investing in their growth, their teams, and their networks. But that’s just the start. Jake also shares how Digital Dealer’s revamped agenda is delivering more value than ever, with sessions designed to sharpen skills, expand connections, and equip attendees with strategies that can change the trajectory of their business! "The feedback was... we need to have more workshops. Because it's one thing to sit in a classroom and have people preach at you, it's another thing to get with the dealer next to you." - Jake Hales Ready to unlock your next level in automotive sales and leadership? Register now for the upcoming Digital Dealer Conference and use our exclusive code for 25% off your pass with Code: DealSyn. Don’t miss your chance to be in the room where the future of automotive is being written: https://tinyurl.com/DSDD2025 Key Takeaways: ✅ The automotive industry must overcome its historical underutilization of technology by correctly setting up and managing CRM tools to enhance dealership operations. ✅ The Digital Dealer conference has undergone significant transformations to offer more hands-on workshops and concise, impactful presentations. ✅ Sales managers in particular need to leverage AI to streamline their responsibilities, which now encompass dealing with digital leads and customer interactions. ✅ Networking with industry peers and attending conferences can provide invaluable insights, practical solutions, and personal growth opportunities within the automotive sector. ✅ Embracing a forward-thinking approach with AI integration can greatly enhance the efficiency and effectiveness of dealership operations. About Jake Hales Jake Hales is a seasoned automotive professional with over 25 years of experience. He has built a notable career spanning roles in retail sales, OEM operations with Toyota, consulting, and software delivery. Currently, Jake is the Digital Operations Manager at Gee Automotive Group, where he oversees digital transformations related to CRM and phone systems for a group of 40 dealerships. In addition, Jake serves on the advisory board for Digital Dealer, where he contributes his expertise to shape the future of automotive conferences. Maximizing the Potential of CRMs: Harnessing AI, Innovation, and Conferences to Revolutionize the Automotive Industry Key Takeaways The automotive industry is not limited by a lack of technology but by its proper utilization and management. The upcoming Digital Dealer conference promises to revitalize and refocus learning and networking opportunities, featuring a new format aimed at more practical engagement. Artificial intelligence (AI) offers transformative possibilities, yet many current solutions overlook critical integrations and real-world dealership problems. The Underutilization of Automotive CRM Systems For decades, the automotive industry has struggled not with a lack of technology but with effectively utilizing the technology it already possesses. Sean V. Bradley, a renowned expert in automotive sales, makes no bones about this: "Our industry has never had a deficiency of technology. Our industry has a deficiency to proper utilization." With 90% of all Customer Relationship Management (CRM) systems not being set up or managed correctly, it’s evident that the problem isn't technological capability but strategic implementation. CRMs should be the backbone of any dealership, providing a 360-degree view of customers, and leveraging data for both sales and service. Yet, the potential of these systems is frequently left untapped. As dealerships continue to struggle with lower sales numbers post-pandemic, the conversation pivots not just toward adopting new technology, but ensuring the mastery of what's already available. Bradley adds, "If we're not understanding it and we're not utilizing it, all we're doing is shuffling the deck." The implications of this are profound: for dealerships to remain competitive, they must move beyond merely possessing tools to mastering them. This means in-depth training, cross-departmental integration, and reevaluating the traditional dealership roles to foster a tech-centric culture that thrives on data-driven decision-making. Revamping the Digital Dealer Conference for ...
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    1 h y 1 m
  • EP 11:04 The Magic of Data-Driven Strategies: For Dealership Leaders Who Want to Win

    EP 11:04 The Magic of Data-Driven Strategies: For Dealership Leaders Who Want to Win
    Sep 23 2025
    What does it take to truly understand every angle of dealership operations? In this episode, LA Williams sits down with Jonathan Schrieber, a proven leader whose journey began in his family-owned dealerships, sharpened through hands-on roles in sales and management, and elevated when he graduated from the prestigious NADA Dealer Academy! "You can't just move the pieces around and expect things to work in a dealership. You have to have the right mentality and mindset." - Jonathan Schrieber Jonathan shares how his unexpected path, from teaching and coaching to living the day-to-day grind of the showroom, shaped his passion for the Internet department and ignited his drive to innovate CRM processes, lead management, and operational efficiency. His experiences aren’t secondhand theories; they’re lessons learned from the front lines of dealership life. "I wanted things to happen faster than they were. Just overall being more patient and understanding the situation." - Jonathan Schrieber Now at Dealer Synergy, Jonathan brings that same grit and expertise to multiple rooftops across the country. He opens up about the realities of transitioning from in-store leadership to vendor-side accountability, the challenges and wins of outsourced BDCs, and why running a dealership is strikingly similar to coaching a championship sports team. "You can't control customers. You can shape them and try to lead them, but at the end of the day, it's their decision to make." - Jonathan Schrieber If you’re a dealership manager looking for practical, battle-tested strategies to optimize your CRM, hold your team accountable, and lead with confidence, this episode will inspire you to rethink what’s possible in your store. Key Takeaways: ✅ Jonathan Schrieber's transition from education to the automotive industry illustrates the diverse career paths that lead to success in the automotive sector. ✅ Effective use of CRM systems is crucial for dealership operations, with emphasis on automation and complete utilization of CRM capabilities before switching systems. ✅ Understanding the balance between technical skills and people skills is essential for automotive sales success, suggesting roles can be complemented through team support. ✅ Patience and accountability are vital traits for dealership management, with a focus on informed and data-driven decision-making. ✅ Jonathan encourages a mindset shift in managing personal finances, advocating for saving practices among salespeople to ensure financial stability. About Jonathan Schrieber Jonathan Schrieber is an experienced automotive professional who has transitioned from teaching to the automotive industry, where he worked his way up within dealerships. He has held various roles, such as an Internet Director and General Manager, learning and optimizing every aspect of the dealership operation. Accredited with NADA University, Jonathan brings a structured, analytical approach to his work, enhancing operations with his deep understanding of CRM systems and automotive sales processes. Currently, he is making strides in consulting and training with Dealer Synergy, where he focuses on improving organizational processes and performance. Navigating the Automotive Industry: Insights from a Dealer Synergy Leader Key Takeaways Role Versatility: Understanding multiple dealership roles fosters a well-rounded perspective, crucial for effective leadership. CRM Mastery: Technical proficiency in CRM systems enhances efficiency and customizes client management. Patience and Timing: Remaining patient and strategic in career growth pays dividends in the long run. The Multidimensional Journey of Automotive Leadership The automotive industry is rich with opportunity but demands an intricate balance of passion, tactical understanding, and versatile skills. Jonathan Schrieber's trajectory from teaching to automotive leadership exemplifies this blend. At the core of his journey is a move from academia into automotive sales—a transition informed by his analytical nature. "I have always been more analytical," highlights how this quality underpinned his career progression and success. Schrieber's experience underscores the value of comprehending diverse dealership roles—whether it's selling, managing an internet department, or orchestrating dealership operations. Such an approach not only builds comprehensive industry comprehension but also cultivates strategic foresight crucial for effective dealership leadership. Exploring new challenges led Schrieber to adopt analytical tools, refining operational efficiencies alongside enhancing customer experience. Through Dealer Synergy, he reflects, "Understanding CRM inside and out," provides the leverage needed to excel in managing extensive client data while ensuring customer satisfaction. For industry professionals, embracing multiple roles and understanding CRM intricacies enhance both leadership capabilities and organizational...
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    1 h
  • EP 11:03 From Moms to Mentors: Building Legacies with their Daughters in Automotive Sales

    EP 11:03 From Moms to Mentors: Building Legacies with their Daughters in Automotive Sales
    Sep 16 2025
    In this powerful and heartwarming episode of the Millionaire Car Salesman Podcast, Tianna Mick, joined by her powerhouse mother, Karen Bradley, CEO of Dealer Synergy, welcomes another incredible mother-daughter duo, Tiffany Kruzer and Liana Nikel, to the show! “For me, it's just I've watched this amazing empire that my mom has built for herself, and it really motivates me to push myself to succeed." - Liana Nikel Together, these dynamic women share their stories of breaking barriers and building legacies in the automotive industry. From navigating the challenges of a traditionally male-dominated field to embracing mentorship, technology, and modern marketing strategies, they reveal what it takes to thrive and transform the car business for future generations! "People purchase and like people that they know they can trust and building that relationship and not just forgetting about a person after you have had contact with them." - Tiffany Kruzer Listeners will hear first-hand how these mother-daughter teams: Create lasting family legacies in automotive. Balance old-school customer relationships with new-school digital marketing. Overcome obstacles with persistence, self-motivation, and trust. Highlight the power of female representation and leadership in auto sales. This episode is filled with inspiration, strategy, and proof that women are not only thriving but reshaping the automotive world. Whether you’re a sales professional, a leader in the industry, or someone looking to create your own legacy, this is an episode you won’t want to miss! Key Takeaways: ✅ The power of mentorship, especially from family, offers a profound support system that can significantly enhance career development in the automotive industry. ✅ Transitioning between generations in the automotive industry highlights the evolution of sales techniques, incorporating both traditional methods and modern technology. ✅ Developing long-term customer relationships is crucial for sustained success and can significantly increase referrals, building a future-proof sales business. ✅ Overcoming challenges as women in a male-dominated industry requires determination and the ability to remain resilient against societal stereotypes. ✅ Legacy creation is about more than individual achievements; it's about instilling values and establishing systems for future generations to succeed and innovate. About Tiffany Kruzer Tiffany Kruzer is a record-breaking saleswoman at Ken Ganley Honda. Her career began in telemarketing and quickly transitioned to the auto industry, where she leverages her exceptional communication skills to achieve astounding sales records. Her journey is marked by overcoming gender barriers, leading her to be featured on the cover of Auto Dealer Monthly! About Liana Nikel Liana Nikel is a rising star at Medina Buick GMC Cadillac, and daughter of Tiffany Kruzer. Initially a preschool teacher, Liana transitioned to automotive sales, inspired by her mother's successful career. Her approach is centered around building long-term customer relationships! About Karen Bradley, CEO Karen Bradley is the CEO of Dealer Synergy, specializing in automotive training, branding, and sales strategy. Her career in the automotive industry spans 18 years, marked by a deep commitment to operational excellence and employee development. Notably, she advanced from an intern to leading the company, which was founded by her husband, Sean Bradley. About Tianna ‘T Got Your Keys’ Mick Tianna Mick aka T Got Your Keys, is a significant figure in the world of automotive sales. She has emerged as a vital part of the family legacy at Dealer Synergy, following the footsteps of her mother, Karen Bradley, in transforming the sales landscape. Unleashing Automotive Success: The Impact of Mother-Daughter Duos in the Industry Key Takeaways: Mentorship within the automotive industry, particularly from family connections, significantly enhances career success and personal growth. Embracing a blend of generational experiences creates a powerful synergy that drives innovation and adaptability in a traditionally male-dominated field. Building a legacy is about continuous influence and active mentorship, crafting a pathway for future generations to thrive in automotive sales and leadership. The Transformative Power of Mother-Daughter Mentorship in Automotive The automotive industry is often perceived as a daunting male-dominated arena, where women have historically faced numerous challenges. However, in the recent episode of the "Millionaire Car Salesman Podcast," an inspiring conversation unfolds. Hosted by Tianna Mick, also known as "T," and featuring powerful industry leaders like Karen Bradley and Tiffany Kruzer, this discussion unlocks the essence of mentorship, generational synergy, and legacy building within the sector. In this lively exchange, Tianna Mick, along with her mother Karen Bradley, CEO of Dealer Synergy, align ...
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    55 m
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