They’re saying funnels are dead.

But the truth? Your funnel might just need CPR—not a funeral.

Why This Matters:
In 2025, the online business world is obsessed with “infinite loops,” AI personalization, and being everywhere all at once. But let’s be honest—most evergreen funnels aren’t broken because funnels don’t work. They’re broken because you’re missing strategy, clarity, and structure. In this episode, Ruth takes a machete to the noise and shows you what’s actually working to scale evergreen funnels right now. If you’ve been tempted to burn your funnel to the ground, don’t. Start here.

What You’ll Learn:

• Why funnels aren’t dead—just misdiagnosed
• The real role of infinite loops and when they actually matter
• Where most evergreen funnels break (hint: it’s not the tech)
• Why structure always precedes scale
• How clarity in message, customer, and offer makes or breaks conversion
• What simple, scalable systems actually look like in 2025

Resources Mentioned:

• 7-Figure Growth Map (free download to identify your next growth phase)

Key Quotes:

• “Funnels aren’t dead. Yours might just need a better strategy.”
• “Structure precedes scale. Always.”
• “Trying to be everywhere usually means you’re effective nowhere.”
• “AI multiplies what’s working—but it can’t fix what’s broken.”

Find Us:
Website: ruthsoukup.biz
Instagram: @ruthsoukupbiz

$27 offers are everywhere. But if you're building yours to make fast cash, you're doing it wrong.

This episode is your strategy reset.

Why This Matters:
The low-ticket frenzy has taken over—mini-courses, toolkits, swipe files—all promising quick wins and "passive income." But most $27 offers? They're failing. Not because of the price point, but because the strategy is backward. In this episode, Ruth pulls back the curtain on why these offers are tanking and what actually works.

You’ll learn how to turn a low-ticket product into a powerful trust-building asset that fuels your funnel, qualifies your leads, and builds momentum toward your core offer. If you’re stuck in the weeds trying to “monetize your content,” it’s time to zoom out.

What You’ll Learn:

• Why most $27 offers fall flat—and how to make yours convert
• The shift from “low-ticket” to “trust-building” offers (and why language matters)
• What makes a $27 product strategic vs. distracting
• How to align your offer with your dream client’s stuck point
• The 5-part framework for creating a trust-builder that leads to real revenue
• Real case studies from Ruth’s own businesses (Thinlicious + RSB)

Resources Mentioned:

• AI Engine VIP Replay — A masterclass in strategic AI implementation (Trust-building offer example)

Key Quotes:

• "Your $27 product isn’t a funnel. It’s your audition."
• "If your offer doesn’t lead anywhere, it’s not strategic—it’s a distraction."
• "Trust is the real currency in 2025. Not clicks. Not hype. TRUST."
• "Stop optimizing for sales. Start optimizing for belief."

Find Us:
Website: ruthsoukup.biz
Instagram: @ruthsoukupbiz

Is AI destroying trust, killing SEO, and drowning your business in garbage content

Only if you’re using it wrong.

Why This Matters:
AI isn't the problem. Lazy strategy is. While most online entrepreneurs are freaking out about Google's "Garbage Content Update" and swearing off AI forever, Ruth is doing the opposite—leaning in, scaling faster, and getting better results than ever. In this episode, she breaks down exactly how smart business owners are using AI to amplify their voice, streamline their systems, and create real thought leadership that converts. If you’re tired of AI doom-and-gloom and ready to use it like a CEO, this episode is your wake-up call.

What You’ll Learn:

• Why AI isn’t ruining your content—your lack of clarity might be
• The five biggest mistakes online business owners are making with AI
• The exact structure Ruth uses to build strategic, scalable content systems
• How to use AI to multiply—not replace—your voice and ideas
• Why quality, context, and brand voice matter more than ever in 2025

Resources Mentioned:

• 7-Figure Growth Map (free download to identify your next growth phase)

Key Quotes:

• "AI doesn't water down your voice—it exposes how strong or weak it really is."
• "Bad content is dying, and that’s good news for those of us who care about real transformation."
• "AI should never replace your thinking—it should extend your impact."
• "You don’t have time not to document your voice and brand if you want to use AI strategically."

Find Us:
Website: ruthsoukup.biz
Instagram: @ruthsoukupbiz