Join the Daily Sales Incubator

If it feels like nothing in your business is working anymore, you’re not alone—and you’re not crazy.

In this episode, I’m breaking down the eye-opening results from a recent survey of hundreds of online business owners—results that revealed one staggering truth: 91% of respondents feel lost, stuck, or uncertain about what’s actually working in their business right now.

We’ll unpack the real reasons behind this widespread burnout and confusion (hint: it’s not your fault), the massive shift that's happening in the online business landscape, and the exact framework I’m using—and teaching—to help business owners not just survive this new era, but thrive.

This isn’t about tweaking your funnel or posting more content. It’s about rewiring your business for trust, connection, and sustainability—before it’s too late.

What You’ll Learn:

• Why traditional marketing tactics are failing—and what’s replacing them
• The “trust recession” and how it’s quietly killing conversions
• The 3-pillar system I’m using to generate daily sales (without burning out)
• Why automation isn’t the answer—and what to focus on instead
• How to build real connection at scale in the age of AI

Resources Mentioned:

Join the Daily Sales Incubator

Key Quotes:

• “It’s not that you’re doing something wrong—it’s that the entire landscape has changed.”
• “Marketing doesn’t create trust. Relationships do.”
• “We’ve hit peak content. The only thing that stands out now is connection.”
• “Funnels are linear. Flywheels create momentum that compounds.”

Find Us:
Website: ruthsoukup.biz

Instagram: @ruthsoukupbiz

I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day.

Apply here to see if you’re a good fit & get access to the private training.

Some lessons you can only learn the hard way—and believe me, I’ve learned my share.

In this raw and reflective episode, I’m sharing five of the most important truths I’ve learned the long way—about business, about life, and about becoming the kind of woman who creates both with intention.

If you’ve ever felt stuck, like you’re spinning your wheels, or unsure how to move forward, these are the truths I wish someone had told me 10 (or 20!) years ago. They’re the lessons that changed everything—not because they were easy, but because they were real.

Let’s get honest about what it really takes to build a business and life you actually love.

What You’ll Learn:

• Why waiting for rescue is the fastest way to stay stuck
• The real difference between emotional spiral and mental strength
• How structure actually creates freedom (not friction)
• Why setting the “wrong” goal might be exactly what you need
• What most high-achievers get wrong about joy—and how to fix it

Resources Mentioned:

Join my new Facebook group community—The Ruth Soukup Business Circle.

Powerhouse Program – Apply here to see if you’re a good fit & get access to the private training.

Key Quotes:

• “Nobody is coming to save you. But the good news? You don’t need them to.”
• “Mental strength is a muscle—and you train it by the way you talk to yourself.”
• “Structure doesn’t trap you—it frees you. Without it, you drift.”
• “Purpose doesn’t come from picking the perfect goal. It comes from movement.”
• “Joy isn’t a finish line. It’s available now—in the middle of the mess.”

Find Us:
Website: ruthsoukup.biz

Instagram: @ruthsoukupbiz

I put together a quick survey (it'll take about 3 minutes, I promise) to get a better sense of what's working and what's not working right now in the online business and digital marketing space.

And then I'm going to compile the results and share them back with everyone who participates—because I think we all need to know we're not in this alone, and I think there's real value in understanding what's happening across the industry.

Take the survey here.

And one more thing… I wanted to create a way to open up a conversation about all of this, so I decided to put together a FREE Facebook group—The Ruth Soukup Business Circle—and I'd love to have you join me there.

Let’s be honest—online business isn’t what it used to be.

Sales are down. Funnels are flat. Launches are stalling. What used to feel easy now feels hard—and if you’ve been feeling it too, you’re not crazy.

In this raw and real episode, I’m pulling back the curtain on the massive shifts happening behind the scenes in my business and why I’m rebuilding from the ground up. I’ll share what’s no longer working (even though I really didn’t want to admit it), what’s changing, and the 3 massive shifts we’re making to do business differently—because this isn’t just about strategy. It’s about leadership. It’s about courage. And it’s about stepping into what’s next… even when it’s terrifying.

If you’ve been feeling stuck, stale, or unsure what’s working anymore, this episode is for you.

What You’ll Learn:

• Why the “old playbook” of online business is broken
• The truth about content in the age of AI
• What’s actually working in a trust-recession economy
• The 3 key shifts we’re making right now
• Why it’s okay to change—even if you don’t have all the answers yet

Resources Mentioned:

Take the survey here.

Join my new Facebook group community—The Ruth Soukup Business Circle.

Powerhouse Program – Apply here to see if you’re a good fit & get access to the private training.

The Finish Strong Project HERE.

Key Quotes:

• “You can’t fix what you won’t face.”
• “Content isn’t the product anymore—transformation is.”
• “We’re not in a marketing economy anymore. We’re in a relationship economy.”
• “The future isn’t about automation. It’s about connection.”

Find Us:
Website: ruthsoukup.biz

Instagram: @ruthsoukupbiz