Episode Summary

In this episode, Rodric sits down with entrepreneur and former teacher Billy Sammons, founder of Live Local Warm Marketing, to talk about ditching cold leads and building a business on relationships instead.

Billy shares how a simple decision to film a free commercial for a local brewery turned into a repeatable strategy for meeting business owners, becoming the “mini mayor” of his town, and growing his business for 16+ years without buying leads or getting yelled at on cold calls at 9am.

They dig into why builders and other local pros can’t afford to just sit in their trucks waiting for million-dollar jobs to fall from the sky, how to become the person everyone in your town knows and trusts, and why old-school human connection is about to matter even more in an AI-saturated world.

You’ll also hear Billy’s simple 3-step warm marketing framework, his barebones video setup, and a powerful conversation about burnout, time, and only saying yes to opportunities you’d be willing to do tomorrow.

In This Episode, You’ll Learn

• Why Billy walked away from cold leads after one week and built his business through warm, local relationships instead.
• How a free commercial for a local brewery became the blueprint for Live Local Warm Marketing.
• The power of serving business owners first so they open their audiences up to you.
• How builders and other pros can stop “doing nothing” for marketing and start attracting ideal clients locally.
• Billy’s simple 3-question framework for warm marketing: who you need to meet, how you can add value, and what they actually need.
• The minimal tech setup for effective local video: phone, tripod, and lapel mic.
• Why handwritten notes, lunches, and “hand-to-hand combat” will always beat passive social media alone.
• How to think about burnout, boundaries, and time so you can keep adding value without working yourself into the ground.
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Highlights & Timestamps

[02:30] Who is Billy Sammons and what is Live Local Warm Marketing?

Billy introduces himself and explains how he teaches entrepreneurs to grow with warm marketing instead of cold leads, paid lists, and miserable cold calls.

[03:40] The brewery commercial that started it all

Billy shares his “superhero origin story”: a new local brewery, a free commercial, and how that one act of generosity turned into more videos, more relationships, and a thriving referral network.

[04:50] From growing an audience to serving business owners

Billy realizes that the real niche isn’t just building his own audience—it’s meeting business owners, giving them something valuable, and letting their audiences discover him in return.

[05:45] Builders doing “nothing” for leads

Rodric talks about home builders who spend $0 on marketing, sit in their trucks waiting for million-dollar jobs, and then wonder why they don’t have leads. They riff on simple lead magnets, real value, and how warm marketing fits in.

[07:45] Case study: becoming the preferred builder for a big employer

Rodric shares a client example: a builder who approached a major trucking company to become the preferred builder for their C-suite. Billy breaks down why it’s smart and how he’d think about adding value to larger companies.

[09:30] Finding pain points and adding value (including short-term rentals)

They brainstorm ways builders can help with relocation, short-term housing, and solving real problems for big employers—then tying that into permanent home builds.

[10:30] Where do you start if you’re overwhelmed?

Billy walks through a starting point using real estate as an example: lenders, title companies, breweries, bakeries, charities, schools, and other local...

Episode Summary

In this powerful conversation, Holly Porter shares the near-death experience that completely rewired her life, business, and beliefs.

After 70 days in the hospital with COVID, multiple intubations, sepsis, and a trach, she left her body, visited what she calls “the stadium,” met an entity in the in-between, and came back with a simple but life-altering message: “Love them where they’re at.”

Holly and Rodric explore what happens when your definition of success shifts from hustle and achievement to happiness, purpose, and service—and how to actually live that in business.

• [00:00] Meet Holly – mom of 8, 19 grandkids & serial entrepreneur Holly introduces herself, her family, and her long history of running multiple businesses with her “calm to my storm” husband.
• [05:00] 70 days in the hospital: COVID, sepsis, trach & the edge of death. Holly walks through how a “perfectly healthy” woman ended up with a 70-day hospital stay, two intubations, and life-threatening infections.
• [07:30] Out-of-body, spiritual experiences & the full NDE She explains the three types of experiences—out-of-body, spiritual transformative (STE), and classic near-death—and how she had all of them.
• [10:30] The stadium of souls, angelic music & telepathic conversations Holly describes being rolled through the hospital in her bed, suddenly arriving in an enormous stadium full of floating souls, blinding light, and music from all directions.
• [13:30] The life review & two clear instructions from God Holly only sees the “good” in her life review and is given two specific assignments:
• Don’t partner with a billionaire-backed software company (even though it would be “faster”).
• Start a nonprofit called Adventure Bucket Wish—with no mission yet, just the name.
• [17:00] The in-between, the entity named Darby & why she felt “kidnapped”. Through hypnosis, Holly revisits her NDE and meets an entity in the in-between who wanted her light. She realizes this is why she came back feeling kidnapped—and why she kept spelling “KIDNAP” to her sister on the alphabet board.
• [20:30] 11 leaves, 11 roots & the language of symbols. How the tree in her software logo and the rose quartz hearts in her nonprofit gift bags later revealed themselves as confirmations of her experience (and the 11:11 thread that runs through her life).
• [24:30] Two years of “hell” after the hospital & the lesson of loving people where they are. Holly openly shares the darkest season that followed—family turmoil, long COVID, PTSD—and the single message from God that changed everything: “Love them where they’re at.”
• [28:30] Rebuilding business: retreats, software, and a redefined mission. Holly explains Retreat R & R, her retreat leader software and concierge brand, and how she shifted the nonprofit’s mission when she got the clear download that long COVID was no longer her path.
• [31:00] Purpose, money & philanthropy Rodric and Holly talk about making money to do good—how building, scaling, and selling businesses can fund philanthropy rather than ego, and why both of them are obsessed with impact over...

In this episode, Rodric sits down with entrepreneur, speaker, and financial literacy coach Angela Goodman to unpack the truth behind “money problems.”

Angela shares the hard-won lessons from leaving corporate HVAC, surviving (and choosing to exit) the restaurant world, and coaching business owners who are great at their craft but broke on paper.

They dig into discernment, boundaries, self-worth, and communication—and why most entrepreneurs don’t actually have money problems… they have people problems and self-valuation problems.

You’ll also hear about fearless experimentation (including cutting into a dream hot rod to learn welding), human design, and why you wouldn’t desire the thing if you weren’t capable of doing the thing.

• Why Angela walked away from corporate America and bought a restaurant she’d “never do again.”
• How short-term rentals, multifamily, and restaurants can make you question humanity—and what those experiences taught her about boundaries.
• The link between communication, self-worth, and cash flow (and why it’s almost never “just the money”).
• How to become radically picky about clients and partnerships—and why Angela tests people before they know they’re being tested.
• Rodric’s Four Futures framework and the moment you hit “no more” and never go back.
• The real cost of refusing to invest in help, even when you’re leaving millions on the table.
• What human design and spiritual work have to do with business, money, and why you’re on earth.
• A simple but powerful reframe from Channel Panel:
• “You wouldn’t desire to do the thing if you weren’t capable of doing the thing.”

Angela describes herself as “just a girl from Virginia,” but the resume is a little bigger than that:

• Started in commercial HVAC, one of the few women in the industry.
• Climbed into leadership managing large teams and a $25M business.
• Left corporate to buy into a restaurant franchise, grinding 24/7, surviving COVID, and ultimately choosing to exit.
• Invested in multifamily and other ventures that taught her hard lessons about partners, discernment, and trusting the wrong people.
• Today she works with business owners on financial literacy, communication, and culture, helping them stop being “poor entrepreneurs” and start running profitable companies aligned with who they really are.

You’ll find her speaking to rooms of accountants, trades, and entrepreneurs on money, leadership, and communication—then heading off to Antarctica and beyond for bucket-list adventures.

00:00 – Antarctica, Easter Island & Lifetime Trips

Rodric and Angela open with travel talk: Antarctica, Machu Picchu, Easter Island, tennis majors, and why Angela wants to go where nobody else has been.

03:23 – “I’m Just a Girl from Virginia” – Angela’s Origin Story

Angela shares how she went from commercial HVAC to buying a restaurant franchise, and why she’s now exiting to focus on helping business owners “figure out their sh*t.”

06:36 – Restaurants, Airbnbs & Questioning Humanity

They compare war stories: restaurant guests, short-term rentals, multifamily tenants… and how certain businesses can make you seriously rethink how much you like people.

08:49 – Learning Discernment the Hard Way

Angela talks about bad partnerships, being owed hundreds of thousands of dollars, and realizing she trusted the wrong people....