Mike Collings on Firkin Whisky, Diageo Marketing and more! | Dram Slam Ep 7

Welcome to Dram Slam Season 1 Episode 7. 

In this episode I'm talking to Mike Collings, a man with MANY accolades in the whisky world. 

In recent years he is the founder of Firkin Whisky Co and Spencer Collings. 

In the past he was the Marketing Director for Diageo (and United Distillers) and responsible for such things as Johnnie Walker Blue and Green label and creating the 'classic malts of Scotland' range. 

Join us as I attempt to pick the brains of one of the forefathers of whisky as we know it     

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Links to whiskies (may contain affiliate links):  
Jura 18: https://scripts.affiliatefuture.com/AFShortUrl.aspx?id=32399  
Firkin 49: https://topwhiskies.com/pages/the-firkin-whisky-co  
Fireball: https://scripts.affiliatefuture.com/AFShortUrl.aspx?id=32400  
No Nonsense Whisky: https://ooshkie.com/No-Nonsense/  
Mackmyra Svensk Rok: https://scripts.affiliatefuture.com/AFShortUrl.aspx?id=32401  
Glasgow 1770 Peated: https://scripts.affiliatefuture.com/AFShortUrl.aspx?id=32402   

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All whiskies are reviewed completely honestly regardless of origin. Please enjoy your alcohol responsibly. Must be of legal drinking age in your country.