Mihaela Muresan - Achieving organic growth in digital at IKEA | The Cogniverse Show #01

Mihaela Muresan is a marketing and branding guru with over 18 years of experience in the field. She is a passionate brand developer, advocate of continuous learning, mother of 2. Was former marketing coordinator at LG Electronics, marketing manager at Ikea Romania, and deputy marketing manager at Ikea South East Europe, founder of Brand Essence, a company that helps to find your brands’ unique edges and to create or sharpen your brand identity. She is one of the most experienced marketers in Europe with heavy experience in the corporate World. She was the mind behind Ikeas steps into online sales in Romania and drove the brand development of Ikea for over 10 years. A brilliant strategist with hands on experience.