Micro Beats Macro: Real Influence, Not Bot Views | Ep. 35 w/Matt Anthes (Advocators)

Matt Anthes (ex-federal campaign strategist, now Founder of Advocators) explains why micro and nano influencers outperform “big name” buys...and how to operationalize an advocate army that actually converts.

We cover fraud in pay-per-view deals, AI’s role from segmentation to virtual creators, and a field-tested flow for activating 20+ localized creators with message variants mapped to sub-audiences.

You’ll learn

• Authenticity > optics: the advocacy model and how to measure real impact.
• The danger of vanity metrics (why per-view pricing gets gamed) and what to track instead.
• Matching creators with 100+ affinity data points and coordinating message buckets.
• AI you can use (audience, creative, VO) vs. AI to avoid (fake faces, fake clicks).
• Why Reddit is rising in discovery and how it ties to search/Gen-AI results.

Connect with Matt

• Website: https://advocators.ai/

• LinkedIn: https://www.linkedin.com/in/matthewanthes/

• Email: [e-mail]

Work with Adam

👉 Book your 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min