Michael Jordan’s Golf Course and the Hidden Lessons for Winning Wealthy Clients

Michael Jordan built himself a golf course. Not just any golf course — the golf course. The Grove XXIII. People call it “Slaughterhouse 23.” Why? Because if you get an invite to play and you think you’ve got game, Jordan’s going to eat you alive. The course is designed to tilt the odds ever so slightly in his favor. Not obvious. Not unfair. Just sneaky enough that the greatest competitor of all time still gets his edge.

Now, before you think this is just another story about a billionaire ex-athlete flexing his wallet, pay attention: this place is a masterclass in attention to detail. And if you’re a financial advisor, consultant, or anyone trying to work with wealthy clients, the lessons here are pure gold.

The Setup: Why Build Your Own Course?

Jordan didn’t just wake up one day and say, “I’ve got money, let me pour it into some grass and sand traps.” No. He was frustrated. He didn’t like the pace of play at other clubs. Didn’t like waiting behind slow foursomes. Didn’t like the rules that didn’t fit his way of playing.

So he did what the wealthy do best: he solved the problem by creating his own world.

Imagine that. Most people complain about bad service or inconvenient systems. The affluent? They just build their own.

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Lesson number one: wealthy clients expect you to build a world around them where things work faster, smoother, and better. If your service feels like waiting in line at the DMV, you’re done.