Micaela Piccolo doesn't want you to feel like you are "screaming into the void" with your marketing.

What a banger!

This one is going to be homework the next time I teach a brand management class.

My guest today is Micaela Piccolo.

Micaela runs an agency called Pony Social and is a fractional CMO with Dano's Dangerous Tequila.

Which is amazing stuff.

We had a deep dive conversation about Dano's, Pony Social, and marketing.

In our conversation, we hit on things such as:

• Building brand awareness around the term agave
• Being a disrupter in a market segment
• Picking an enemy in your branding
• TikTok and social media
• Loyalty
• Market Research

...and, a lot more.