Messaging is the New Targeting: How to Reach the Right People

In the last episode, we chatted about how to REPEL the wrong clients. In this episode, we’re going to go over how to ATTRACT the right ones.

Look, we know we talk about messaging, um…a LOT. But that’s because it truly is the bread and butter of creating effective ads—and if you don’t know how to do it well, your ads are probably going to flop. Badly.

“Targeting” is how the algorithm gets your ads in front of the right people. However, targeting hasn’t been as effective as it used to be thanks to shifts in the way Facebook accesses data. So what can you do to find the right audience now?

Messaging, messaging, messaging.

Get your messaging right, and the rest will fall into place. But before you work on that, we’re going to tell you the best practices for ad messaging…and the pitfalls you want to avoid.