Messaging Milestones: Lost in Logistics

As nonprofits grow, it’s not unusual for their purpose to get lost in an overwhelming inventory of what they do and how they do it. In this episode, we examine strategies necessary for overcoming the “Lost in Logistics” messaging milestone. President of the Center for Relationship Education, Lauren Reitsema shares how the CRE was able to reconnect with their “Why” after getting lost in all the details of the many services they offer.