Merchandising with Stephen Thompson

Corey and Rachel engage in a lively discussion with Stephen Thompson, founder of Weld Manufacturing. They explore the importance of quality merchandise in the hospitality industry, the evolution of Weld, and how to create non-gimmicky branded goods that enhance the guest experience. The conversation also delves into the balance between trends and timelessness in merchandise, the significance of regionalism, and creative marketing strategies that resonate with consumers.