Merch, Mindset & Monetization: Bridging the Gap Between Gigging and Fanbase-Building

In this episode, Jared sits down with Jack McCarthy from Indie X and Indipreneur to explore how gigging musicians—especially those playing corporate events and weddings—can tap into e-commerce strategies traditionally reserved for artists with large fanbases. They discuss the power of owning your audience data, creative ways to introduce merch even without original music, and how to ethically increase your revenue per gig. Whether you play 200 shows or 30 shows a year, this conversation is packed with ideas to boost your income and control your music career like never before.