Men in Aesthetics: Insights from Dr. Terrence Keaney

The male aesthetic market is growing, so we spoke to the expert to find out how to get them in your med spa’s door. This week, AmSpa founder Alex R. Thiersch, JD, sits down with Terrence Keaney, MD, board-certified dermatologist, co-founder of SkinDC, and clinical associate professor at George Washington University, to explore what drives men into aesthetic practices and how providers can meet their unique needs. From seasonality trends and internal marketing strategies to the impact of GLP-1 medications and the rise of hair restoration, Dr. Keaney shares data-driven insights and practical tips for attracting and retaining male patients while delivering natural, confidence-boosting results. Listen for insights on:

• Why men remain an underappreciated demographic and how to change that;
• The treatments men want most: neurotoxins, jawline contouring, and hair restoration;
• How internal marketing and re-consults increase male patient engagement;
• The role of social media and word-of-mouth in influencing men’s decisions;
• Addressing fears of “looking unnatural” and combating filler misinformation;
• GLP-1 users: five aesthetic concerns and how to treat them;
• Why regenerative medicine is the next frontier in aesthetics.

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Music by Ghost Score