Meme Team: Marketing, Culture, Narrative Podcast Por Sonia Baschez and Amanda Natividad arte de portada

Meme Team: Marketing, Culture, Narrative

Meme Team: Marketing, Culture, Narrative

De: Sonia Baschez and Amanda Natividad
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Meme Team is a marketing podcast about business, culture, and brand strategy. Marketing isn’t just logic — it’s culture. And this show decodes both. Hosts Sonia Baschez and Amanda Natividad break down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one’s for you. New episodes every week.Sonia Baschez and Amanda Natividad Economía Marketing Marketing y Ventas
Episodios
  • From Rage Bait to Real Feelings: Grok, Polymarket, Chevrolet & Stranger Things

    From Rage Bait to Real Feelings: Grok, Polymarket, Chevrolet & Stranger Things
    Jan 8 2026
    Sonia and Christina Garnett break down why 2026 might finally be the year marketing moves past rage bait and back toward empathy, craft, and emotional intelligence. They cover Grok's non-consensual AI image scandal, Polymarket's refusal to pay out on Venezuela invasion bets, Chevrolet's tear-jerking holiday ad that went viral, the Stranger Things finale conspiracy theories, and why Cadillac F1 is putting their drivers on Hot Ones instead of traditional press tours.The big thesis: attention-at-any-cost marketing is dying. Rage bait burns goodwill (see: Cluely, Friend AI). Empathy wins. Nostalgia works. Craft beats AI slop. And brands that give audiences a voice—not just content to scroll past—are the ones building lasting equity.We're talking about:Grok's AI image scandal: non-consensual deepfakes of women and children, Elon's tone-deaf response, and why the UK government had to step inPolymarket refusing to pay users who bet on Venezuela invasion—and what it reveals about who gets to decide "truth"Chevrolet's "Memory Lane" holiday ad: 778K YouTube views, organic TikTok reactions, and why nostalgia + empathy = sustainable brand loveStranger Things finale backlash: Duffer Brothers leaving plot holes, fans writing their own endings, and the Game of Thrones-level risk of letting down your communityCadillac F1's Hot Ones strategy: using YouTube influencers over traditional press to reach younger American audiences (5-10M views per episode)Why gambling proliferation is a societal red flag: athletes getting harassed, people betting on recessions, and dopamine addiction replacing empathyThe pendulum swing coming in 2026: analog, craft, experiential, and emotional marketing replacing AI slop and Machiavellian tacticsMonsters Inc as a marketing metaphor: laughter (positive emotion) generates more sustainable energy than screams (rage bait)Plus: Why Netflix theatrical windows matter, how Timothée Chalamet's Marty Supreme campaign proved experiential beats traditional ads, and Christina's plea for Budweiser Clydesdales at the Super Bowl.guest: Christina Garnett – Author of Transforming Customer Brand Relationships, community strategist, fandom marketing expert (@ThatChristinaG on Twitter/LinkedIn/Threads)guest perspective: Christina brings deep fandom + community lens—talks Stranger Things conspiracy theories, why rage bait conditions audiences for the worst behavior, gambling as dopamine farming, and the sociological shift from treating humans as NPCs to rebuilding empathy. She's bullish on analog, nostalgic, and emotionally intelligent marketing and wants brands to stop rewarding bad actors.marketing takeaways:Empathy beats rage bait for long-term brand equity (Chevy's nostalgia ad vs. Clueless burning goodwill)Positive emotions are more sustainable than negative ones (Monsters Inc laughter is better than screams)Create annual traditions people look forward to (Chevy holiday ads, Budweiser Clydesdales, Stripe activations)Go where your audience is—not where you want them to be (Hot Ones, podcasts, YouTube over the traditional press)Personality beats credentials (Cadillac letting Bottas wear American Speedos, F1 drivers on Hot Ones)Fandom is co-creation—give your audience a voice or risk losing them (Stranger Things fan theories, AO3 rewrites)Craft, analog, and experiential marketing cut through AI slop (theatrical experiences, merch drops, breadcrumb campaigns)Don't let the loudest voices pivot your whole product—but listen enough to build buy-inMonth-long campaigns beat one-day launches (movie promo playbook applies to tech: teasers, influencers, premieres, method dressing)00:00-06:38 — Yellow Card x Good Charlotte collab, millennial nostalgia, 21 Pilots TikTok lore, analog comeback06:38-23:35 — Grok AI scandal: non-consensual deepfakes, child exploitation, Elon's bikini response, UK government intervention23:35-32:26 — Polymarket refusing Venezuela invasion payouts, who decides truth, gambling as recession indicator32:26-44:10 — Chevrolet \"Memory Lane\" ad: 778K views, nostalgia + empathy, annual traditions, McDonald's vs. Chevy44:10-55:25 — Stranger Things finale backlash: Duffer Brothers leaving plot holes, Vecna Lives conspiracy, fandom co-creation risks55:25-end — Cadillac F1 Hot Ones strategy, Leonardo DiCaprio on New Heights, month-long campaigns, takeaways + where to find Christina
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    53 m
  • My Top 5: Marty Supreme, Mini Cities, Morse Code, and More

    My Top 5: Marty Supreme, Mini Cities, Morse Code, and More
    Jan 1 2026

    Every week on The Meme Team Podcast, we break down what worked, what didn't, and why people cared. This year had too many good campaigns to just list—so we're doing an awards show.

    In this episode, Sonia and the team cover:

    • Marty Supreme / Timothée Chalamet (w/ Mark Stenberg) – The lookalike contest, the Statue of Liberty stunt, and meta-marketing done right.

    • Stripe's Black Friday Mini City (w/ Kushaan Shah & Amanda Natividad) – A handmade, 8-foot miniature city with 15 buildings, live-streamed over 24 hours. Why craft beats AI.

    • Morgan Wallen's Tour Announcement (w/ Cristin Culver) – Morse code Easter eggs, coordinated stadium social posts, and a masterclass in knowing your fans.

    • Zohran Mamdani's NYC Scavenger Hunt (w/ Amanda Natividad & Martin O'Leary) – How a political campaign got 2,000+ people to show up for chai and a selfie.

    • Astronomer + Gwyneth Paltrow (w/ Amanda Natividad) – How Maximum Effort turned a kiss cam disaster into a viral comeback.

    Plus: Why Ramp and Stripe are making fintech exciting, what Coca-Cola got wrong with their AI Christmas ad, and the through-line across every great campaign this year—getting people to participate, not just watch.

    0:00 – Intro: Why we're doing an awards show

    1:35 – Marty Supreme / Timothée Chalamet

    17:12 – Stripe's Black Friday Mini City

    32:26 – Morgan Wallen's Stadium Tour Rollout

    41:18 – Zohran Mamdani's Scavenger Hunt

    44:10 – Astronomer + Gwyneth Paltrow
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    49 m
  • Amazon vs. Sephora: $99 Advent Calendars

    Amazon vs. Sephora: $99 Advent Calendars
    Dec 23 2025

    Sonia sits down with Julie Fredrickson (managing partner at Chaotic Capital) to dissect the Advent calendar wars—and what Amazon's massive, perfectly-packaged K-beauty box says about the future of retail, beauty merchandising, and who's winning the tastemaker race.

    We're talking about:

    • Why Amazon shipped a $99 Advent calendar in custom foam inserts (and what that signals about their beauty ambitions)

    • The end of de minimis tax and how it's reshaping K-beauty imports, counterfeits, and brand trust

    • Sephora's loyalty program collapse: why 500-point rewards vanished and millennials are jumping ship

    • Costco's rotating J-beauty drops, Trader Joe's SKU ruthlessness, and the rise of "box season"

    • Amazon vs. Sephora vs. Saks Fifth Avenue: who's nailing the unboxing experience (and who's phoning it in)

    • How Amazon's using logistics mastery to court American beauty brands—and whether they'll share customer data

    • The millennial beauty gap: why there's no one merchandising to women in their 30s and 40s

    • Gen Z's plastic surgery trend, buccal fat removal regrets, and whether "aggressively natural" is the next aesthetic shift

    Plus: Why full-size beats samples, how TikTok unboxings are the new product review, and what gourmand fragrances have to do with Ozempic.

    guest: Julie Fredrickson – Managing Partner at Chaotic Capital, retail expert, beauty substack writer (@almost_media on Twitter/X, nicepackaging.substack.com)

    guest perspective: Julie brings deep retail and merchandising expertise—breaks down SKU strategy, 3PL logistics, counterfeit challenges, and why Amazon hiring Christine Beauchamp (former Ann Taylor) signals they're serious about taste. She's skeptical of Sephora's down-market shift and bullish on craft packaging as brand positioning.

    marketing takeaways:

    1. Packaging = brand promise (Amazon's custom inserts telegraphed \"we're luxury-ready\")

    2. Curation beats assortment (12 full-size K-beauty products is better than 24 Sephora samples)

    3. Loyalty programs die when you pull rewards from top spenders (Sephora's 500-point disaster)

    4. Use operations as marketing (Amazon's 3PL pitch to beauty brands = trust signal)

    5. Sampling tiers matter: trial vs mini vs full-size creates different conversion paths

    6. TikTok unboxings are your real product reviews—design for that moment

    7. Tastemaker positioning requires constant curation (Sephora lost it, Amazon's claiming it)
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    35 m
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