What if the way you've been thinking about "success" in your membership launches is actually undermining your staying power?

In this episode, I'm challenging the all-or-nothing mindset that so many membership owners bring to their sales and growth efforts. Instead of measuring every promotion by whether you "win" or "fail," I'm introducing a new lens that will help you build longevity, more resilience and real staying power in your business.

This is the episode to listen to (or re-listen to) before your next launch or promotion — especially if you've been feeling the pressure of "this has to work" energy.

We'll cover:

• The difference between launching for survival vs. launching for longevity (and why one creates staying power while the other leads to burnout)
• If you hate the idea of failing: how to reframe your launches so you're either winning OR gaining an advantage
• Why your attention during a launch matters more than you think (and how to train yourself to spot money-making opportunities instead of threats that will either distract you or shut you down)
• The critical mistake of outsourcing your decision-making, and how to reclaim your self-trust as a business owner

Timestamps:

• 06:42 Why I have the audacity to compare my pickleball experience to Roger Federer (and how it will help you think about “winning” in a whole new way)
• 09:01 Playing for advantage vs. playing to win at all costs
• 12:08 The "Bank of Future You" — why every promotion builds currency beyond immediate sales
• 16:13 How your attention during a launch determines your results (survival mode vs. opportunity mode)
• 24:29 The third shift: self-trust over seeking the "right way"
• 30:49 What it means to have "watch me" energy in your membership business

If you're a membership owner who wants to build and grow a membership with true staying power (rather than burning bright and burning out like so many memberships do)… this episode is for you.

Links and Resources:

• 🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/gameplan-introductory
• Contact Natalie: themissingink.co/connect
• See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/26-launch-membership-longevity

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

If you’re growing a membership, it can be hard to know what to focus on next—especially when you're getting advice that assumes you’re either just starting out or already operating at scale.

In this episode, I’m walking you through the three growth stages I see again and again in my work with membership-driven businesses: Foundation, Framework, and Finesse.

Whether you're testing what makes people join, trying to smooth out recurring revenue, or itching to evolve your offer without breaking what’s working, this episode will help you identify where you are and where to pour your energy next.

We’ll cover:

• The three growth stages I see across my clients (and why it's not about how long you’ve been in business)
• What to focus on in each stage of membership growth, plus the biggest traps to avoid
• What to do when you feel like you’ve outgrown your membership… but it’s still your biggest revenue driver

Episode highlights:

• 05:11 – The Foundation stage: the one you’re most tempted to skip
• 12:56 – Escaping “the curse of the superfan” when growing your membership
• 16:11 – The Framework stage: moving from “launch-based” thinking to a membership growth mindset
• 20:37 – How to reality-check your membership growth goals
• 26:03 – The Finesse stage: how to solidify your membership while making space for evolution
• 32:17 – Being on the pedestal vs being in the practice with your members (and how it changes everything)

Links and Resources:

• 🌱 Irresistible Offer: Let’s nail how you sell and talk about your membership so people finally get the value: themissingink.co/irresistible
• 🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/gameplan-introductory
• 🌀 RENEW: Concierge-level consulting for membership owners who are ready to solidify and evolve their membership: themissingink.co/RENEW
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/25-membership-growth-roadmap

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co

If you run an always-open membership, you already know the challenge: without a deadline, it’s harder to get people to join now instead of “someday” (which often never comes).

In this episode, I’m sharing three ways to create urgency for your membership without discounting, free trials or fake urgency (like saying the doors are closing when they’re really not).

You’ll learn how to use what’s already happening inside your membership to attract new members, re-engage existing ones, and keep your promotions feeling fresh — so you can sell consistently all year round.

We’ll cover:

• The mindset shift you need to make around urgency when you have an “always open” membership.
• Why your membership is naturally built for authentic, timely reasons to join.
• Three urgency strategies you can use right away to grow your membership more quickly (and why the third one is my favorite and working like gangbusters for my clients right now).

Timestamps:

• 07:15 a new way to think about urgency and growing your membership
• 11:32 urgency through TEACHING
• 15:01 urgency through ACCESS
• 23:54 urgency with... my favorite... "Activator" Events and EXPERIENCES!

Links and Resources:

• 🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan Intensive: themissingink.co/gameplan-introductory
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/24-grow-your-always-open-membership

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co