Meg Talks AI Summaries and EEAT with Tom Ritter
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Meg Talks AI Summaries and EEAT with Tom Ritter
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AI is already deciding which lawyers show up as the authority when scared consumers search “what happens if I was just arrested in New Jersey?”—long before they ever click on a website.
In this episode, former NJ prosecutor and NJ Supreme Court Certified Criminal Trial Attorney Meg McCormick Hoerner talks with Tom Ritter of Jornio.com about how Google’s AI summaries and LLMs are changing the business of law in criminal and family practice.
They cover:
NJ’s new technology CLE requirement and how ethics regulators are talking about AI
Why EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) matters more than generic SEO in 2026
How local, niche firms can beat big billboard budgets in AI summaries
Practical steps small firms can take this week to stop diluting their authority online
Tom also shares how Jornio maps a law firm’s real‑world authority against its EEAT and builds content clusters so AI can confidently surface that lawyer as the best match for specific case types and geographies.
Learn more at Jornio.com and LegalPodcasting.com